John Brady

Leading the launch of Bowsy.com in Ireland and reinventing how companies manage and recruit graduate talent. Bowsy is a completed integrated remote working platform for university students. It connects Irish students with businesses all over Ireland and replaces traditional part time student work with remote study related tasks and projects.

To lead the turnaround of the recent acquisition of TDR by BAT and to successfuly launch Glo™, BAT’s next generation tobacco heated products in Croatia and Serbia: • Successfully returned the ADRIA area business to growth after 7 years of consecutive decline • Created a new consumer activation strategy for the launch of Glo™ based on an innovative social selling model supported by extensive PR and Salesforce CRM reporting, analytics & metrics. • Created and led the digital strategy for Southern Europe, developing a bespoke social media platform for the field force and created a new digital app and campaign supported by content marketing on Facebook and Instagram which in Croatia alone achieved over 100k followers and 10mn+ likes. • General Manager of Croatia & Slovenia responsible for P&L and doubling profits in 2019.

To drive the launch of Vype e-cigarette brand in Poland, following acquisition of Chic Group by BAT: • Reversed market share decline and grew value share for first time in four years by transforming the brand portfolio and building brand equity through several successful brand launches which grew Pall Mall to the number one brand in Poland whilst also rationalizing the portfolio through a series of brand migrations and SKU de-listings. • Presented with Certificate of Recognition for ‘Outstanding Portfolio Transformation & Leadership’ by BAT Board. Poland became case study for new portfolio strategic direction. • Transformed the sales & marketing department in BAT Poland from one of the worst performing teams in Europe to the best performing marketing team in Europe based on YOUR VOICE annual survey results. Achieved this through proactive focus on people development, improved training, coaching and mentoring which resulted in a drop of staff attrition by over 50%. Was also coach and mentor for high potential talents across Europe. • Introduced new route to market strategy through direct selling sales model which reduced OOS by over 50%, improved market share and reduced annual distribution costs by over €2mn.

Lead the turnaround of strategic brand portfolio following the US$ 494Mn acquisition of the Indonesian Bentoel Group, responsible for brand management, positioning & competitive analysis.

To establish the Global Innovation Centre for the Group based in London, to recommend strategic direction, create business plans supporting key innovations and accountable for the global launch of key innovations. Working in collaboration with leading innovation agencies on product innovation. • Led the global roll out of capsule technology and global strategic marketing plan across 30 markets which was the most successful innovation in the industry in over 40 years. • Pioneered the introduction of open innovations process to collaborate with external partners & piloted Neuro-Science research to drive concept mix development. • Secured £140mn Capex to drive 5 year innovation pipeline & drive annual operating plan.

Based in Tehran, implemented a new route to market model for BAT using the first direct sales force in the category in Iran.

Responsible for Lucky Strike, Vogue and Kent

Led the global roll out of scene marketing and needs based segmentation.

Start up family run company manufacturing and exporting medical disposable products to USA and Europe.

Amsterdam, The Netherlands

Dublin, Ireland

Assisting African Americans who had been discriminated against and helping them to participate in the Denny's class action law suit. A total of $54mn was paid in compensation.

Bachelor of Commerce degree, specialising in International Business studies.