John Barnett
Co-Founder @ Supermoon
About
Co-founder of Supermoon. Previously CEO and Co-founder of Chroma Labs (developer of the Chroma Stories app, acquired by Twitter in 2020.) Creator of Boomerang from Instagram. Over the past 18 years, John led the development and launch of 7 apps with over 450M downloads. Before founding Chroma Labs, John was the PM for the Facebook Camera, and a PM on Facebook’s AI team, focused on the future of visual creation and innovative consumer AR/AI applications. John led the AI Demos team, tasked with bringing new ML/AI concepts to market and working closely with FB's CEO/CTO/CPO. He was also a PM on Facebook’s Applied Machine Learning team, and Gen-Z team, and Instagram’s Story, Video, Profile, and Creation teams. John helped create and launch both Instagram Stories and Facebook Stories, along with leading the development of the initial product concept/designs and framing of the market opportunity for WhatsApp "Status" in 2016 (now the world’s most used Story product.) At Instagram John led the creation and development of Instagram’s Boomerang app and Layout app, from zero to #1 app with hundreds of millions of downloads. At Facebook he helped create 3D AR Drawing, AR world effects, Avatars, and Neural Style Transfer for Facebook’s Camera, along with the Selfie/Blur/Boomerang capture modes in the FB camera, and many other creation focused features across Instagram, Facebook, and Messenger. John also worked closely with Mark Zuckerberg to create the narrative, vision, and visuals for Mark‘s AR/Camera keynote for the 2017 F8 conference--which included the first public mention of Meta's vision for smart glasses and the beginnings of personalized contextual AI. Before joining Instagram, John founded an app development company called Bright Mango (over a million apps sold), and he was an early employee at several startups including Twitpic, Heello, and Docvia. John is named on dozens of patents related to Meta's AI and AR efforts, personalized contextual AI, and the algorithms behind Stories on Instagram, Facebook, and WhatsApp.
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United States
Internet
contextual AI, Zero to one, Artificial Intelligence (AI), Startups, User Experience, Product Management, Product Design, Marketing, Photography, Product Launch, Strategic Vision, Mobile Applications, Social Media, Social Media Marketing, Digital Media, Digital Marketing, Film Production, Blogging, Film, Videography
Experience

Seed Investor (first check)
Real-time AI infrastructure for personalization. Ranking APIs for semantic understanding, search and recommendation systems. Shaped’s goal is to make AI more approachable for everyone. Ultimately this means that businesses can utilize AI to grow faster by making more personalized decisions for their users.
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