John Smith

I lead product positioning, messaging, and adoption strategies to drive early engagement and long-term growth. My role sits at the intersection of product, marketing, and customer experience, ensuring our product resonates with the right audience and gains traction.

Responsible for boosting audience engagement through content-driven initiatives. Identify and cater to different user segments, from casual readers to dedicated followers. Collaborate closely with product, sales, and customer success teams to develop impactful content that empowers sales efforts and aligns with product offerings. Ensure our content strategy resonates with and meets the diverse needs of our community.

• Achieved 154% of Quartley goal in Q1 of 2020 • Achieved 111% of Quartley goal in Q2 of 2020 • Successfully drove 1.6M closed-won revenue in H1 of 2020 • Fuel Cycle is the leading market research cloud that combines both qualitative and quantitative data to power real-time business decisions. • Through online communities, product exchanges, panels, and more, Fuel Cycle offers the only all-in-one market research platform for brands to connect to their customers. With Fuel Cycle, organizations can quickly act upon reliable data to help predict the future of their industry and stay one step ahead of the competition. • Headquartered in Los Angeles, Fuel Cycle powers the world's most customer-centric brands including Google, Hulu, Church & Dwight, Viacom, AIG and more. Its partners include Salesforce, Marketo, SurveyGizmo, Voxpopme, and many others across the MR ecosystem. • For more information, visit fuelcycle.com

• B2B sales to new and existing wholesale CBD clients in a rapidly growing $1.8b market • Coordinated between licensed hemp farmers, labs, and distributors nationwide • Closed large contracts, including placing 600k lbs of hemp with a processor for $30.6m • Also worked as a lab tech creating CBD distillate; achieved market-viable purity in Month 1

• Built a music brand that reached multiple millions of fans over the last decade. • Still achieving roughly 500k monthly streams; one song alone has 1.8m views on YouTube • Ran booking and contract negotiation, driving $60k annual revenue from bookings alone • Launched multiple new revenue streams, including $10k worth of original merch, and a $20k deal + lifetime royalties to produce a sample pack for music software firm Splice. • SEO tracking, Social Media ad campaign across all major platforms • Paid Social Media Management, Pay Per Click Ads, Ad Copy, Cross-Platform Data Analysis

• Social media manager and event manager for a leading blog focused on the music/tech nexus with a monthly outreach of around 1.3 million unique visitors • Planned major events, including shows at the South By Southwest festival. With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the Music, Film and Interactive tech industries.

• B2B sales to major concert venues in the event marketing software space • Averaged a new deal quarterly; packages start at $60k • Project managed a team of mobile developers and designers to improve user experience • Landed large clients like Goldenvoice (Coachella festival producer) and Avalon Hollywood