John Morley

I like building things, fixing broken systems, and turning ideas into something that works in the real world. I’ve spent years running and scaling a campervan rental business, after starting out in management consulting where I learned the commercial fundamentals. Now I’m focused on the future of camping and motorhome travel — how we make the industry more sustainable without making it worse, more expensive, or less fun. I’m spending my time across the UK and North America working on practical solutions that can scale. I’m drawn to good people, clear thinking, and businesses that take responsibility seriously.