John Lewis

Digital Marketing Program Expert @ Dassault Systèmes

Country

United States

City

Greater Boston

Industry

Marketing & Advertising

Skill

Conversion Optimization, Demand Generation, A/B Testing, Customer Acquisition, Landing Page Optimization, Facebook Ads Manager, Paid Search Campaigns, Paid Media Advertising, Marketing Strategy, Digital Marketing, Account Marketing, Organic Search, Google Search Console, Paid Search Strategy, Adobe Analytics, Google Search, Search Engine Marketing (SEM), Social Media Advertising, Facebook Ads, LinkedIn Advertising

Experience

Digital Marketing Program Expert

Dassault Systèmes

2023-9 - Present · 3 yrs 1 mo

Waltham, Massachusetts, United States

Manage digital marketing channels for North America in order to drive efficient leads and revenue for several of Dassault Systeme's business units.

Senior Digital Marketing Specialist

MathWorks

2018-8 - 2023-5 · 4 yrs 10 mos

Natick, MA

Spearheaded global paid search efforts, advocating for new and disruptive search practices, and ensuring consistency across global campaigns. Ran North America digital marketing channels - including search, social and partner media - for 2 emerging business units (Wireless and Power Electronics Control Design). Drove engaged site visitors, reactivated existing leads, and generated new leads below target CPA.

Senior Digital Marketing Specialist

Keurig Dr Pepper Inc.

2013-8 - 2018-8 · 5 yrs 1 mo

Burlington, MA

Administered a multi-million-dollar digital advertising budget at a consistent $3+ profit per dollar spent to secure new Keurig.com buyers and reactivate existing buyers. Added SEO channel to ownership and identified cause of 30% YoY conversion rate decrease; formulated strategic plan to recoup losses and maximize conversions. Spearheaded Salesforce DMP integration for digital advertising; targeted Nielsen data of heavy drip coffee users, successfully converting 800 new households at $39 CPA. Launched, developed, and managed a paid social media channel, driving over $1.3M incremental revenue in FY 2015; posted engaging content quickly building user base.

Search Marketing Analyst

Rue La La

2011-1 - 2013-4 · 2 yrs 4 mos

Boston, Massachusetts

• Oversaw a multi-million-dollar Search Advertising budget and applied a wide range of strategies to acquire and retain active, profitable members. • Increased member activation by performing A/B tests on display, ad copy, and landing pages; ensured brand alignment by coordinating creative assets with creative team. • Promoted products with sufficient or excess inventory by closely monitoring SKU inventory levels; set pricing and ads with with merchandise programming team. • Generated comprehensive results dashboard for presentation to the Executive team; produced insightful reports detailing member lifetime profitability. • Led addition of new Search vendor; managed communication and contract term

Senior Account Services

WordStream by LocaliQ

2009-6 - 2011-1 · 1 yr 8 mos

Boston, Massachusetts

• Managed onboarding and maintenance of accounts via performance optimization, churn-rate reduction. • Contributed to the growth of Series B funded startup from 40 clients to over 400 • Maintained an average client churn rate of under 5% key metric to help accrue series b funding in April