John Kinyua

Managing Director @ Neo Media Ltd

About

John, the visionary CEO of Neo Media Ltd, is transforming Kenya’s advertising sector by merging technology and strategy. Under his leadership, Neo Media has excelled in delivering comprehensive digital out-of-home (DOOH) advertising solutions, encompassing everything from high-definition LED displays to immersive video walls and interactive touchscreens. John’s expertise includes executing programmatic DOOH campaigns, leveraging audience measurement tools, and introducing WiFi hotspot advertising to provide clients with actionable insights and deeper audience engagement. By positioning Neo Media as an innovation-driven company, John ensures that every digital signage solution not only meets but exceeds client expectations in terms of visibility, engagement, and impact. A strong advocate for integrated marketing, John has guided Neo Media in creating seamless connections between digital signage and broader marketing efforts, including social media, email, and mobile platforms. This holistic approach ensures consistent messaging and delivers powerful results for brands aiming to stand out in competitive markets. With a commitment to pushing boundaries, John continuously explores new frontiers in advertising, from augmented reality experiences to interactive multimedia solutions. His dedication to innovation, strategy, and execution makes him a driving force in Kenya’s advertising ecosystem.

Country

Kenya

City

Nairobi County

Industry

Marketing & Advertising

Skill

Programmatic Advertising, Analytical Skills, Strategic Communications, Contract Negotiation, Performance Management, Leadership, Business Planning, Advertising Sales, Sales & Marketing, Strategic Partnerships, Infrastructure, Account Management, Market Planning, Multi-Channel Marketing, Sales Management, Digital Marketing, Digital Signage, Digital Strategy, ICT Security, Technology Integration

Experience

Managing Director

Neo Media Ltd

2016-6 - Present · 10 yrs 4 mos

Nairobi, Kenya

Neo Media Ltd is the leading Interactive, digital signage company in Kenya. Neo Media specializes in Airport digital advertising displays (JKIA), Mall Digital Signage (Village Market), Out of Home Digital Advertising, Audience & traffic measurement, Transit information displays, Mobile digital displays, digital menu boards, interactive booths and stands, and Audience Aware campaigns. Bringing your Digital marketing to the the outdoor advertising space.

Commercial Director

Treemax Ltd

2013-8 - 2016-6 · 2 yrs 11 mos

Nairobi, Kenya

Treemax Ltd is a leading digital signage and branding company in Africa dealing in strategic digital advertising placement, promotions, supply, manufacture, installation and maintenance of all types of indoor and outdoor digital and interactive digital signage. In my capacity as commercial director I was responsible for obtaining the digital advertising rights for the JKIA Airport, project planning and implementation, go-to-market strategy as well as customer education. The role involved working with cross functional teams within state agencies, advertising agencies as well as major brands.

Commercial Manager (ICT and Digital Media)

Magnate Ventures Ltd

2008-7 - 2013-8 · 5 yrs 2 mos

Nairobi, Kenya

• Managed digital indoor and outdoor advertising infrastructure at Magnate Ventures • Designed, implemented and supported 150 node Flight Information Display Network for Kenya Airports Authority (KAA) at Jomo Kenyatta International Airport (JKIA) • Designed, implemented and supported in-branch interactive digital marketing solutions for Standard Chartered Bank in Kenya and Zambia • Developed, implemented and supported digital marketing solutions for Commercial Bank of Africa’s digital display network covering Kenya, Uganda and Tanzania. • Oversaw supplier and client contract obligations • Managed customer relationship and client service activities of the digital advertising unit • Negotiated in-store advertising rights at Uchumi chain of supermarkets and implemented a 100 Node Wide Area Network for in-store advertising • Planned, developed and implemented the ICT team’s goals and activities • Developed and maintained policies on the use of ICT resources to ensure optimal utilization towards meeting Magnate Ventures’ goals and objectives • Implemented the ICT budget, obtaining competitive pricing from vendors • Innovated and commercialized new digital advertising products and revenue lines • Field scouted for locations and engaged in structure construction as well as research and development of new digital marketing initiatives • Marketed advertising space for the digital out of home network and created location based content and advertising campaigns • Managed and administered the overall functions of the ICT Unit • Provided advice on the establishment of Magnate Ventures’ hardware, software and ICT security policies and related procedures • Implemented unified communications for Magnate Ventures by installing Avaya IP Office 500 and related technologies