John Green

Leading the commissary marketing, ecommerce, and Patron Awareness organization to improve the commissary Patron benefit.

I created Green Insights Group with a vision of helping clients design and execute shopper and consumer research which they can use to update their strategy, create people-centric tactics and build profitable business. Clients engage me for strategy development, research design, vendor optimization, shopper path to purchase, Voice of the Consumer, and staff recruiting and development. Additionally, I am providing Subject Matter Expertise for Omni-shopper harmonization, eCommerce CX/UX research, and In-store/On-line format optimization.

Developed and sold real-time shelf and store condition AI data solutions improving in-store conditions, reducing operating costs, and improving sales and shopper satisfaction. Sold solution to 7 Top 100 CPG manufacturers in 6-months delivering first company sales overcoming 2 years of unsuccessful efforts

Led the NielsenIQ shopper practice focusing on business development, providing subject matter expertise for retailer and CPG Shopper projects, developing new shopper solution capabilities and standardizing existing solutions, and training the NielsenIQ shopper community to drive continuous improvement for our team’s shopper research expertise.

Consulting on research design, implementation, analysis and activation for manufacturers and retailers.

Led client development and Shopper On-line and In-store research across Asia, Latin America, North America, Europe, and Africa delivering 5+ years of year-on-year revenue growth.

Extensive Global and North American expertise leading all facets of consumer understanding, shopper research, and technical business analysis. My category and brand experience has ranged across P&G’s Laundry, Surface Care, Hair Care and Family Care (Paper Towel, Bath Tissue, Facial Tissue) businesses. I’ve lead shopper research on multiple sales teams including P&G’s original Wal-Mart and Sam’s Team, Military Team, Hardware/Home Improvement Team, Specialty Team, and ecommerce Team. I led two Global development efforts, one to standardize our Shopper selling process working with our Global Operations group and the other leading our Corporate Market Research function’s development of standard global channel definitions supporting a COO request to drive global scale marketing and sales efforts. I’ve applied my Operations Research and MBA training to Family Care Initiative Forecasting and Marketing/Sales tactic effectiveness analysis leveraging marketing mix models. Additionally, I leveraged the knowledge I gained during the three years I lead our NA Market Measurement organization to create an retailer agent for P&G’s Agent Based Model prototype development team.

BS, Operations Research

MBA