John Fortunato

Founder of FeelinKind, a lifestyle brand built around the message that kindness is a powerful everyday choice. The brand creates apparel, accessories, and gift products designed to inspire positivity, connection, and meaningful self-expression. FeelinKind launched publicly in 2025 and debuted at the NY NOW Gift Show in New York City, introducing the brand to retail buyers and specialty stores across the U.S. Current focus includes: • Brand development and creative direction • Product design and merchandising strategy • E-commerce growth and Shopify operations • Wholesale retail partnerships and trade show marketing • Building strategic partnerships and investor relationships to scale the brand nationally FeelinKind is actively seeking operating partners, angel investors, and advisors who believe in purpose-driven consumer brands. Website: www.feelinkind.com

Vision-driven Director of Photography and Creative Studio Leader with 20+ years of experience producing high-impact visual content across e-commerce, fashion, advertising, and editorial platforms. I specialize in translating marketing strategy into compelling visual storytelling that strengthens brand identity and drives engagement. Throughout my career I have built and led high-performing creative teams—including photographers, stylists, editors, and production crews—while managing studio operations, budgets, and end-to-end content production in fast-paced environments. My work has supported campaigns and visual initiatives for brands including Coca-Cola, Volvo, Johnson & Johnson, and Fisher-Price. In addition to my commercial photography career, I am the Founder of FeelinKind, a lifestyle brand built around a simple idea: kindness is always in style. The brand creates positive, uplifting products and messaging designed to inspire connection, optimism, and everyday kindness. FeelinKind is currently in an early growth phase following its debut at the NY NOW Gift Show in New York City, and I am actively exploring conversations with operating partners, angel investors, and consumer brand advisors who have experience scaling lifestyle or consumer product brands. Key Experience • Led studio operations including team management, scheduling, budgeting, and creative planning • Built and directed a 10+ person creative production team • Delivered campaigns for Coca-Cola, Volvo, J&J, and Fisher-Price • Improved production workflows and brand consistency across campaigns • Managed production budgets up to $200K and mentored junior talent Based in the New York metropolitan area, I am always open to thoughtful conversations around creative leadership, brand building, and opportunities to grow mission-driven businesses.

Produced elevated product imagery for Amazon, Walmart, and DTC platforms. Improved photo standards, contributing to a 2x increase in online sales. Oversaw shoot schedules, model bookings, and digital asset libraries.