john decelle

Developed experience and management expertise overseeing all aspects of client account services for firms such as VISA USA, US Airways, United Airlines, Toys-R-Us, Back of America, Wachovia as well as a few locally significant accounts for this agency ranked in the top 100 nationally at that time. Recognized nationally as an expert in credit card and payments systems, specifically in the areas of affinity cards, co-branded cards, and when a financial services company flips brands.

Responsible for the development of strategic sales and marketing programs for a $4.8 billion regional financial services company with 120 branch banking centers across New York, Massachusetts, and Vermont. Implemented a successful in-store banking program in multiple retailers that leveraged sales and service to meet the needs of customers and grow the organization. Streamlined operations so staff could effectively and efficiently operate in a non-traditional environment while maintaining audit and operating guidelines. Created a sales and service program for traditional and non-traditional branches to maximize customer sales and service interactions while growing deposits and increasing lending activities.

A member of the executive team responsible for strategic marketing communications, market research, public relations, sales and service administration, community support, commercial services, and e-commerce for a $3 billion financial services company. A senior level professional who combines analytics and creativity, as well as being knowledgeable across multiple disciplines, such as production, information technology, legal, and finance to differentiate the company from competitors. An innovative marketer who balances traditional channels to deliver messaging, as well as emerging channels such as mobile, video and social media to build a strong e-presence to meet the needs of multiple generations.

Responsible and accountable for the planning, performance management, product management, and executive leadership of the Call Center and Loan Center, and Web Center to meet the needs of members, achieve loan growth, and implement electronic alternatives to offload routine transactions. Overhauled policies and procedures of operations that improved performance, increased member satisfaction, and leveraged technology within the three call centers to improve service, and streamlined operations to improve efficiency of agents. Brought latest in technology to the organization and drove new platforms, messaging and service offerings.

Provide direction and leadership to all sales and marketing initiates for a then $1.3 billion credit union. Assumed accountability and developed programs in Business Development, Member Group expansion, Small Business Banking, Marketing Services and Sales & Service Administration (branch and call centers). During this period, directed all branding initiatives (messaging, differentiation, value proposition) and developed a culture of entrepreneurship in sales and affecting all staff levels. Introduced incentive management, creative communications, new media messaging and promotions and other initiatives. Continually evaluated effectiveness and adjusted plans as required.

Created and implement marketing & service programs that touched all facets of the organization during a period of rapid technology changes and services in the banking industry. Developed essential knowledge and expertise in operations, regulatory compliance, and training while launching new products, services, and electronic alternatives that met the needs of consumer and commercial clients and drove revenue across six states. During tenure, served as a product manager for deposit products, consumer lending, debit/credit cards, cash management, and branch technology and design.

Responsible for strategic marketing, public relations, and sales and service administration for a multi-bank holding company that included two banks, a broker-dealer and insurance agency in Western Massachusetts. Developed a sales and service program to retool the branches and streamlined operations to provide more time for staff to consult with customers and implemented new Web-based technology to improve customer satisfaction.

A member of the executive team responsible for strategic marketing communications, market research, public relations, sales and service administration, community support, commercial services, and e-commerce for a $3 billion financial services company. A senior level professional who combines analytics and creativity, as well as being knowledgeable across multiple disciplines, such as production, information technology, legal, and finance to differentiate the company from competitors. An innovative marketer who balances traditional channels to deliver messaging, as well as emerging channels such as mobile, video and social media to build a strong e-presence to meet the needs of multiple generations.

President and CEO of a $400 million credit union located in Nassau County, NY. Responsible for developing overarching strategies to grow the organization and lead the management team.