John D. LaSalle Jr.

Leading a global aftermarket organization that provides strategic sourcing, quality assurance, and commercial support for customers across North America and international markets. Setting the company’s direction, shaping customer strategy, and overseeing the operational framework that ensures disciplined production, inspection integrity, and dependable delivery. Driving catalog intelligence, coverage planning, and targeted product development recommendations to help customers strengthen competitiveness and expand their programs with clarity and confidence. Maintaining direct oversight of Asia-based manufacturing partners to uphold standards and protect customer performance in the field. Positioned as an extension of our customers’ operations—providing insight, execution, and accountability that simplify global sourcing and enhance long-term results. Focused on building durable partnerships through transparent communication, operational discipline, and measurable outcomes.

Overseeing AYD’s North American sales strategy across retail and commercial channels in the U.S., Canada, and Mexico. Expanded the customer base with new accounts generating more than $15M in incremental revenue within the first year. Directed pricing, contract negotiations, and supplier programs to strengthen margins and competitive positioning. Led category and catalog research to identify coverage gaps, prioritize new product development, and support customer-specific program builds. Maintained accurate sales forecasts for executive leadership and delivered clear, data-driven presentations to customers. Ensured strong account relationships through consistent field engagement, market intelligence gathering, and proactive issue resolution.

Multi Parts Supply® (“MPS”) develops and manufactures aftermarket auto parts for full line manufacturers and their leading global brands. Headquartered in Jupiter, Florida, MPS has manufacturing, testing laboratories, logistics, quality control and customer support facilities in Florida, New York, Europe, and China. Founded in 1988, MPS identifies market opportunity, devotes the necessary engineering and manufacturing assets to develop the opportunity and expeditiously fulfills the opportunity with proven operational execution. Opportunity. The Sum of Our Parts.

• Reduced outbound freight expense by 20% • Reduced warehouse storage costs within an existing facility – Est. Annual Savings: $100K. • Increased productivity by 20% by streamlining production departments • Created an improved packaging design to increase product output by 25%. • Maintained 3-day order turn around time. • Improved product fill rate to consistent 93%. • Decreased headcount through improved efficiency. • Instrumental in the setup of a new 40,000sq’ facility – Order Processing area, Pre-pack area, Packaging area and Warehouse area.

• Travelled extensively to Asia over an 18-month period – locating new vendors and building relationships with existing vendors. • Reduced expenses by more than 25% by moving a product line to a new supplier in China. • Identified new brake pad supplier with lower cost (%) and higher quality than prior vendor. • Reduced costs by approximately 15% for one segment of the suspension product line through new sourcing decisions. • Improved the timing for engineering approval and release for new products, which permitted early introduction of lower costs products. • Reduce acquisition costs for existing products through vendor negotiations and cost studies.

• Identified new Asia sourcing for various Automotive Products. • Developed strong personal and professional relationships with suppliers in China, which improved delivery time, reduced costs and strengthened relationships with suppliers. • Co-developed process to communicate with China team and lead the development of other various processes/ procedures.

Vice President – Sales and Marketing • Developed a strategic supply agreement with a large US importer of wine and spirits • Created presentations and led new business pitches • Developed marketing materials, including product releases, advertisements, marketing brochures, signage and POS displays • Acted as a primary point of contact for all customers • Coordinated events such as wine tasting and trade shows • Supervised two account managers, distributors, and wineries to ensure that the customer always received what was promised.