john bonfilio

commercial director - north america

About

A dual citizen of the United States and Italy with 20 years of experience in the Beverage Alcohol Industry. Senior Sales and Marketing Executive with a demonstrated history of large portfolio growth management, nation wide brand launches and company start ups. Skilled in General Sales Management, Marketing Management, Customer Marketing, Consumer Products and Retail.

Country

united states

City

milwaukee

Industry

wine and spirits

Skill

marketing strategy, marketing, beverage industry, alcoholic beverages, sales management, key account development, sales, management, beer, market planning, account management, brand management, iri, wine and spirits industry, distributors, creative direction, brand development, pricing, retail, trade marketing, national accounts, sales operations, customer insight, wineries, distributed team management, key account management, marketing management, wine tasting, fmcg, shopper marketing, customer marketing, p&l management, winemaking, food, wine, brand architecture, relationship marketing, consumer products, brand awareness, sales presentations, field marketing, merchandising, direct store delivery, building relationships, pricing strategy, p&l, grocery, spectra, food pairing

Experience

commercial director - north america

quality spirits international

2020-3 - Present · 6 yrs 7 mos

market brand manager - jack daniel's family of brands

brown-forman

2006-11 - 2009-6 · 2 yrs 8 mos

on premise sales manager - las vegas

red bull

2005-8 - 2006-11 · 1 yr 4 mos

on premise state manager - az

red bull

2003-3 - 2005-8 · 2 yrs 6 mos

district manager - chains

alliance beverage

2000-6 - 2003-3 · 2 yrs 10 mos

district sales manager - az and nm

william grant & sons

2009-6 - 2011-11 · 2 yrs 6 mos

Responsible for all channels of sales, on premise key account manager and strategic marketing direction for distributors in Arizona and New Mexico.

commercial manager innovation - west and south divisions

william grant & sons

2011-11 - 2014-4 · 2 yrs 6 mos

* Led sales and marketing direction for Innovation Brand Portfolio across 27 states within the West and South Divisions. * Collaborated with Division Vice Presidents, Regional Managers and central marketing to develop launch plans, fiscal year brand strategy and sales development. * Managed Innovation Portfolio Managers in CA and TX. * U.S. launch of brands include Hudson Whiskey, Monkey Shoulder, Reyka Vodka, Solerno, Ancho Reyes, Montelobos Mezcal and Art in the Age.

managing partner

calle tres

2015-6 - 2016-2 · 9 mos

Managed sales and marketing execution for a joint venture partnership with Pernod Ricard USA. Terremoto Tequila launched in 9 markets across 5 states including - WI/OH/MD/TX/FL. Personnel management responsibilty included 9 direct reports consisting of regional and local market managers. Terremoto Tequila www.terremoto.com

west division manager

russian standard vodka

2014-4 - 2015-6 · 1 yr 3 mos

Responsible for all channels of business and managing wholesaler relationships within the West Division. Markets included CA/AZ/NV/WA/CO/Mountain States & Pacific Northwest. Personnel management responsibility included 10 direct reports consisting of regional, state and local market managers.