Johannes Gjerris

During my time at Copenhagen Business School, I pursued a Master's degree in Sales Management, which provided me with valuable insights and skills in leveraging data to enhance sales strategies in both B2B and B2C contexts. Through coursework and hands-on projects, I acquired advanced analytical techniques and learned how to extract meaningful insights from sales data. This enabled me to identify patterns, trends, and customer behaviors, which in turn helped me optimize sales processes and drive revenue growth. I gained expertise in utilizing data analytics tools and CRM systems to track sales performance, forecast future sales, and make informed decisions based on data-driven insights. As part of my Master's thesis, I conducted extensive research on the deep motivators for luxury fashion consumption among Generation Z. This project allowed me to delve into the minds of young consumers and understand the underlying factors that drive their purchasing decisions.