Johanna Rüdinger

We are les Dominguettes. A team of multidisciplinary creatives driving STUDIO DOMINGUETTE. We craft events, concepts, and special projects through a lens of nostalgia and art, with a penchant for opulence - and a charming touch of humour. And aways, always, with a deep love for the details. We tell visual, culinary, and experiential stories through brand activations, immersive experiences, pop-ups, installations, campaigns, dinners, photography, videography and more. Drawing inspiration from vintage jet-set imagery, shamelessly mixing European heritage, and turning history and art into edible moments, STUDIO DOMINGUETTE puts vision first, discipline second. So no matter the project, we turn rough ideas into detailed experiences, Selected Services: Creative & Art Direction I Creative Production I Event Creation I Set Styling I Food Styling I Workshops

I began my freelance journey as a copywriter—crafting compelling scripts, campaign ideas, and concepts for radio and TV ads, sharpening my instincts for storytelling and big brand thinking, as well as accelerating my executional skills. Over time, I evolved into a specialist in social media strategy and content creation. My career is defined by a passion for bold ideas and innovative campaigns—whether brought to life through editorial storytelling, platform-specific content, or immersive digital experiences. I’m known for introducing original, boundary-pushing ideas and blending traditional advertising expertise with modern digital innovation. As a creative leader, I thrive on empowering teams, breaking category norms, and delivering dynamic results that help brands truly stand out. Today I thrive to empower teams to break category norms and delivery outstanding results. In a nutshell I ・Lead multidisciplinary teams and serve as interim Creative Director to support and shape brand vision and campaign strategies. ・Drive concepting, branding, and end-to-end creative execution, including photography, videography, and visual storytelling online and offline. ・Specialize in empowering creative teams and translating grand ideas into actionable projects across various budget sizes. ・Demonstrate a flexible and agile approach to projects ranging from small initiatives to high-impact, large-scale creative campaigns. Selected agencies: Byte Berlin, Byte London, Dentsu Achtung!, Hey Honey, Lit Design Studio, Koto, GoSpooky, Virtue Worldwide. Selected clients: Asphalte, Back Market, Glow25, N26, nu3, Pepsi, Spotify, SumUp, Taxfix, Tourlane, and VW.

‧ Led and grew the creative team, initiating structural and operational improvements to enhance workflow and collaboration. ‧ Facilitated creative workshops and sessions to inspire and align cross-functional teams, including copywriters and designers for more succinct and cohesive storytelling. ‧ Elevated brand consistency across all major touchpoints, ensuring a harmonious and instantly recognizable brand presence. ‧ Lead the design development of a new high-end product packaging design for Kollagen Intensiv and consequently directed a high-level photoshoot and documentary production. ‧ Supported all design-seeking departments (brand, PR, performance, HR, more) with strategic and hands-on creative solutions to boost design excellence and brand consistency. ‧ Revamped photographer selection and improved creative shoots, elevating the standard of art direction and product launch visuals.

‧ Co-founded and successfully led a multidisciplinary creative studio alongside a partner. ‧ Directed and ideated campaign concepts for multiple clients, overseeing both creative vision and execution. ‧ Led the writing, set design, and set dressing to ensure cohesive brand storytelling and maximum visual impact. ‧ Managed the production, including pre and post, of campaign images and videos, collaborating closely with clients to deliver on-brand, high-quality results.

・Collaborated with brands to localize tone-of-voice guidelines and deliver creative, engaging copy across multiple European markets (DACH, UK). ・Developed in-depth editorials, product description pages (PDPs), newsletter copy, and social media content for a flagship client. ・Created targeted social media campaigns, wrote scripts, and directed voice-over sessions to ensure premium quality storytelling. ・Crafted complete branding packages for clients, and developed the overarching brand identity for the agency itself. ・Ensured consistent, high-impact communications across all digital and print touchpoints. ・Managed creative production from concept through delivery, adapting to diverse cultural contexts and market needs.

・Created compelling and successful brand campaigns for KAYAK EMEA and its portfolio brands. ・Conceptualized and wrote scripts for TVCs, radio, Spotify, and digital campaigns across Instagram, Facebook, and YouTube. ・Supervised pre-production and assisted with styling, prop, location, and casting briefings, as well as post-prodcuction, edit, and music creation. ・On-set presence to ensure the creative vision was achieved. ・Applied data-driven learnings to optimize existing creatives and inform future campaign development. ・Produced social media copy for Facebook, Instagram, and YouTube channels. ・Performed transcreation from English and French into German to ensure cultural and linguistic relevance. ・Supervised and directed voice-over recordings for optimal brand tone and quality. ・Utilized fluency in English and German for seamless communication and content creation.

・Handled community management, fostering engagement and brand loyalty across digital platforms. ・Produced digital content including product and lifestyle photography, art direction, newsletters, and social media assets. ・Created and translated copy for blog articles, product descriptions, social posts, and newsletters. ・Multilingual content creation and community management Clients: MIA ZIA, Anne de Solène, Discover & Try, Instore

・Managed e-commerce operations, overseeing web shop performance and product listings. ・Handled community management, fostering engagement and brand loyalty across digital platforms. ・Produced digital content including product and lifestyle photography, art direction, newsletters, and social media assets. ・Created and translated copy for blog articles, product descriptions, social posts, and newsletters. ・Created and coordinated the setup and execution of pop-up stores in Belgium. ・Utilized French language skills to connect with Francophone audiences and clients.