Johannah Baccaglio

♦ Establish global events team, structure and strategy ♦ Drive pipeline through regional, global, partner and VIP events. ♦ Up-level and standardize global event marketing processes and reporting

Led global event operations for Cisco Security, managing multi-million-dollar budgets and cross-functional teams to execute Tier 1 global programs. Deliver executive-level metrics reports, drive process improvement, and ensure alignment between event strategy, brand and business goals. Manage external contractor assigning projects and tracking performance based on deliverables. In this role: ♦ I influenced $4.5B in pipeline in partner programs ♦ Managed strategy for 20+ tradeshows annually driving $3M in pipeline

I was engaged initially as contractor, then converted to FTE role with director level responsibilities as a result of exceptional performance. ♦ Devised current and future event strategies. Seamlessly manage up to 10-25 programs and 20+ sessions simultaneously, performing multiple functions. Research attendee personas to tailor attendee journey to the audience. ♦ Oversaw access, security, badge design and registration process, food & beverage, executive engagement, attendee journey/experience. ♦ Leveraged industry expertise to drive flawless event cycle execution with streamlined communications/plans for internal/external stakeholders. ♦ Managed marketing agency team, external partners and sponsors. Partner with internal creative and brand teams to develop brand marketing messaging, collateral, and signage. ♦ Coordinated and communicated with celebrity agents to ensure flawless event booking, logistics, and contract negotiation. ♦ Conceptualized and execute creative breakout sessions including; food/beverage, company gifts/swag. ♦ Negotiated and manage client, vendor, and venue contracts. Utilize expertise to obtain best pricing. ♦ Meticulously managed event budget and constantly ensure alignment with goals. ♦ Sought opportunities to institute streamlined processes/procedures and operational efficiencies. ♦ Generated post-event surveys, compile and analyze results, report on feedback and scores. ♦ Devised post-event debrief documents; evaluate attendee information and data to summarize event value. ♦ Tracked and evaluated KPIs and metrics, contribute key insights for future planning/improvement. Prepare detailed reporting and present to senior executives. ♦ Evaluated and tracked logistics and sponsorships to ensure timely execution.

In 2020, at the height of the pandemic, I was promoted as a result of performance excellence on Cisco Live Team to lead operations and team serving as visionary to execute a variety of global events. ♦ Drove strategic operational planning, logistics, continuous process improvement and seamless execution of corporate events and trade shows to provide preeminent participant experiences. ♦ Led team focused on strategy, audience engagement/marketing and content. ♦ Created detailed event plans, ascertained audience needs, aligned budget and scope. ♦ Managed timelines with clear and transparent communications across all channels; vendors, clients, and cross functional staff. ♦ Coordinated pre-event onsite details with venues; set up, trade show booths, electrical/internet, flow and catering to ensure superlative attendee experiences. ♦ Designed marketing collateral/promotional materials, advertising, and giveaways for each event. ♦ Generated post-event surveys, compiled, and analyzed results. Obtained and provided feedback. Facilitated debrief meetings, reconciled invoices and prepared roll up reports. ♦ Scrupulously conducted end-to-end budget management for fiscal year planning ensuring precise alignment with goals. ✶ Instrumental in superlative execution and delivery of 22 programs comprised of 50 event sessions simultaneously.

In my initial role with The Cisco Live Team, I planned and managed event pre/day of/post logistics for company’s flagship event with up to 25K attendees including; venue and vendor selection, food/beverage, electrical, booth setup/design, breakout sessions, signage, marketing, execution, debriefing and attended surveys. ♦ Methodically curated strategy and designed flow of events to optimize attendee journey and experience. ♦ Partnered with marketing, strategy and content teams to develop captivating programs, communications and content. ♦ Partnered with executives and key stakeholders to define scope, schedules, budgets, negotiate contracts to ensure streamline event execution and delivery. ♦ Coordinated CEO luncheon with high touch program engagement for loyalists. ♦ Oversaw brand team and consistently ensured timely execution of key initiatives and deadlines achieved. ♦ Managed vendor relationships and reviewed contractual agreements with service/product providers. ♦ Created detailed event plans to forecast desired outcomes, align budget and scope. Managed timelines to guarantee clear and transparent communications across all channels; vendors, clients, and cross functional staff. ✶ Successfully grew IT Leadership Program attendance by 140%, from 1K to ~2,500. Devised and executed impactful global Corporate Social Responsibility strategy engaging local communities for hands-on experiences. ✶ Contributed expertise during massive pivot from onsite to virtual events during pandemic while preserving same captivating experiences in four months. Rapidly deployed modified processes and conceived new creative opportunities to increase community engagement through virtual concerts, loyalist e-gift cards etc.

In this role, I directed committee with ~100 volunteers by allocating resources and delegating key duties and assignments. ♦ Leveraged innovative technologies to elevate and accelerate fundraising initiatives. ♦ Ideated all marketing collateral to promote event including; design, theme, and constantly ensured optimized attendee experience. ✶ Led largest fundraising event successfully increasing net profit by ~25%.

♦ Management: Directed a four-person sales team for wedding and corporate events. Assisted with rebranding the events department by creating new marketing materials for the venue. Implemented program to build report with current members of the club and encourage expansion of events. Managed budget, conducted staff meetings and reported team progress to area director on a bi-weekly basis. ♦ Customer Service: Trained sales team members to do walkthroughs of venue. Responded to inquiries within a 24- hour timeframe. Effectively communicated with potential clients as well as existing customers. Conducted surveys of clients to gain feedback regarding customer service of entire team.  ♦ Public Relations: Worked with corporate team to keep event department information accurate and updated. Contacted local venue magazines, newspapers and online databases to advertise venue. Special Projects: Researched new vendors to put on “preferred partner” listing. Presented venue at local tradeshows and bridal showcases.

♦ Coordination: Increased wedding and corporate event business over 30%. Worked with brides and corporate clients throughout planning process, plus offered day-of coordination. Generated catering proposals and event contracts through other vendors. Conducted all site visits for events. Drafted layouts and organized all details for each event. ♦ Catering: Learned “behind the scenes” catering techniques. Communicated with chef regarding new suggestions for events menus. Became proficient in scheduling program, accounting and database tools. ♦ Special Projects: Networked with new vendors and got listed on their preferred partners. Managed all tastings for events. Responsible for growing business at new venue that owner purchased. Represented the company at CaterSource Convention in March 2009.

As a student as San Jose State University, I was involved in the Panhellenic Council for Greek Life, plus an active member of the Gamma Lambda Chapter of Delta Zeta. I served positions each of the four years during my time in the sorority, which included the Vice President of Recruitment, Treasurer, Alumnae and Public Relations. I was also involved with the association for my major, Recreation & Hospitality Management, attending meetings and helping organize various activities for students.