Johanna Tschebull

Develops and executes strategic, integrated marketing and communications campaigns to build awareness about the American Horticultural Society's mission, promote the organization's national and regional programs, connect with members and program participants, and engage the local community with AHS’ River Farm headquarters.

• Directed communications for the national service organization for dance, its national conference, year-round programs, and special initiatives. • Raised the profile of the organization and its programs through strategic, integrated communications and marketing campaigns. Communications efforts led to a 42% increase in applications to a signature program. • Cultivated strategic relationships with key constituents and stakeholders, including member organizations, national and regional partners, funders, and the press. • Led a team responsible for a website redesign, resulting in a faster, more engaging, and more accessible website. • Led and administered Dance/USA’s communications partnership with The Wallace Foundation.

• Heightened awareness of a specific Houston Ballet program among select journalists and media outlets through a targeted public relations campaign.

• Developed and implemented public relations campaigns for multiple clients at a marketing and public relations agency. • Enhanced the visibility of specific products and programs through strategic placements in target media outlets. • Cultivated positive client relationships and ensured successful account management, advancing organizational goals. • Created compelling press materials, case studies, and editorials; directed targeted media outreach; and nurtured relationships with influential journalists.

• Raised the profile of specific products through strategic media placements, achieving client objectives.

• Developed and implemented national and international public relations campaigns for Houston Ballet. • Raised the company's profile and drove ticket sales through extensive coverage in prominent media outlets. • Established and maintained strong relationships with critical stakeholders, editors, and journalists. • Managed crisis communications, directed media training for key spokespeople, supervised an assistant, edited in-house publications, and produced marketing photo shoots. • Created compelling media relations plans, press releases, press kits, and pitch letters, resulting in desired media placements.

• Managed national public relations campaigns for American Experience and other public television programs. • Increased public awareness of American Experience and drove ratings for the program through strategic media placements. • Created press releases, media pitches, and advertising copy; and nurtured and expanded relationships with influential journalists and editors.