Johann Fernandes

- Built and led the affiliate & strategic partnerships function from the ground up, generating €100K in revenue in six months with zero upfront costs and sustained growth. - Own the end-to-end partnerships strategy, covering affiliate networks, direct strategic partners, commercial negotiations, and long-term growth planning. - Identify, evaluate, and scale high-value partnerships (rev-share & fixed-fee), balancing revenue impact, traffic quality, and ROI. - Drive data-led growth decisions, leveraging performance, conversion, and cohort insights to prioritise scalable opportunities. - Collaborate cross-functionally with Marketing, BI, Product, and Finance to align tracking, attribution, and partner reporting. - Established scalable operating models (processes, workflows, SOPs) to support a growing partnerships ecosystem.

- Launched and independently managed the Affiliate Marketing channel, generating a 40% year‑over‑year increase in referral-driven revenue - Built and nurtured 50+ client and partner relationships using Coda, resulting in a 25% faster onboarding process. - Published and optimised SOPs on Confluence, reducing process errors by 30% and improving team efficiency. - Sourced and developed GEO-specific affiliate relationships across US, EU, and LATAM markets, contributing a 15% uplift in regional traffic.

- Developed and executed content strategy. - Created engaging content, including blog posts, articles, and social media posts. - Managed social media presence on platforms like Facebook, Instagram. - Planned and schedule social media content in advance. - Implemented paid social media campaigns to increase brand awareness and generate leads. - Conducted audience research and optimize campaigns for key metrics. - Tracked and analyzed performance using analytics tools.

- Managed and expanded relationships with 40+ publisher accounts for mobile and web advertising, achieving a 70% monthly revenue increase and consistently surpassing quotas. - Onboarded 18 new accounts within one year by executing proactive client development strategies and leveraging targeted outreach. - Specialised in e-commerce and gaming verticals (80% of monthly revenue), performing in-depth performance monitoring, optimisation, and data analysis to maximise ROI. - Analysed campaign metrics using Google Analytics and AdTech tools, identifying growth opportunities and implementing optimisations that increased conversion rates and ad spend efficiency.