Johan de Jager

Managing Director

About

I’m passionate about connecting people, produce, and possibilities. With years of experience in fresh produce marketing and international trade, I’ve worked with farmers, exporters, and retailers to grow brands, open new markets, and build lasting partnerships. Locally, through Hanly Market Agency at the Durban Fresh Produce Market, we work hand-in-hand with farmers and traders to strengthen market access, improve visibility, and deliver consistent value for growers. It’s all about relationships, trust, and helping local businesses thrive. Internationally, at Crown Fresh, we collaborate with growers in South Africa and citrus partners in Egypt, marketing together to retailers across the world. Our focus is simple — to grow together, from orchard to outlet, with shared goals and transparent cooperation. I believe business works best when relationships come first. Whether it’s building local supply chains, managing exports, or creating new retail opportunities, I enjoy bringing people together and finding ways for everyone to succeed.

Country

South Africa

City

Durban

Industry

International Trade & Development

Skill

Business Marketing, Director level, Sales Processes, Commodities, Presentations, Perishables, Sales Planning, Market Analysis, Business Correspondence, Fresh Produce, Import Export, International Marketing, Product Marketing, Export, Import, Procurement, International Trade, International Sales, International Business Development, China Business Development

Experience

Managing Director

Hanly Market Agency

2012-1 - Present · 14 yrs 9 mos

Durban

We are a dedicated fresh produce market agency focused on serving the local market by connecting top-quality growers with trusted local buyers. With a strong understanding of the South African fresh produce landscape, we manage the sales, marketing, and distribution of fresh fruit and vegetables to meet the needs of our local partners. We work closely with producers and buyers to ensure a smooth, transparent supply chain—delivering freshness, reliability, and value. Our strength lies in building long-term relationships and creating tailored sales programs that align with seasonal availability and local demand. Our clients include: Supermarkets & retailers Wholesalers & market agents Foodservice providers & caterers Government feeding and supply programs We’re passionate about supporting local agriculture, strengthening the value chain, and helping our partners grow—one fresh delivery at a time.

Marketing Director

Crown Fresh (Pty) Ltd

2014-7 - Present · 12 yrs 3 mos

Durban

At Crown Fresh, we believe in growing together — from orchard to outlet — through shared goals, transparency, and trusted partnerships. We’ve built strong alliances with leading citrus producers and work closely with growers across South Africa, marketing fresh, premium produce directly to retailers and importers around the world. Our focus is simple: freshness, integrity, and long-term relationships. By connecting growers, markets, and consumers, we create opportunities that benefit everyone along the supply chain. Together, we’re building a fresher, fairer future — where quality is crowned. 👑

Director

Oceanlynx Limited, United Kingdom

2008 - 2014 · 6 yrs

Importer and distributor of fresh produce into the EU. Products are sourced globally and distributed from the Port of Rotterdam to markets across the EU, Ireland, and the UK. Services focused on efficient logistics, quality control, and reliable supply to trade clients.