Johan Cromhout

Manager: Retail procurement and sales @ Hinterland SA (Pty) Ltd

About

I am an energetic and focused Operations, Sales, and Procurement Executive with 15 years of management experience in the agri-retail sector. Over the years, I’ve had the privilege of leading dynamic teams, including category leads, buyers, and sales teams, while also managing 35 branches. My experience has honed my ability to drive results through strategic leadership and operational excellence. With a strong focus on delivering sustainable long-term solutions, I thrive in environments that require both tactical execution and strategic vision. I am skilled at optimizing processes, improving profitability, and ensuring teams remain aligned with business objectives to consistently achieve key targets. I’m passionate about fostering a culture of collaboration and innovation, and I’m always looking for new ways to enhance performance and drive growth in the agri-retail industry. Let’s connect to explore opportunities for growth, innovation, and success.

Country

South Africa

City

Klerksdorp

Industry

Oil & Energy

Skill

Project Procurement Management, Working with Procurement Professionals, Store Management, Interpersonal Skills, Sales Strategy, Communication, Mentoring, Business Analysis, Sales and Marketing, Revenue & Profit Growth, Self-Management, Profit Maximization, Sales, Strategic Leadership, Procurement, Business Relationship Management, Sales Strategy Development, Deal Development, Board level experience, Customer Relationship Management (CRM)

Experience

Manager: Retail procurement and sales

Hinterland SA (Pty) Ltd

2022-12 - Present · 3 yrs 10 mos

Klerksdorp, North-West, South Africa

Retail Manager

2022-12 - Present · 3 yrs 10 mos

Executive position with strategic and leadership responsibility I was appointed as Head: Procurement in 2022, and promoted to manager: Retail sales and procurement in 2023 As Manager: retail I am operationally responsible for: • Lead sales team and total sales function • Lead development and implementation of sales and marketing strategy • Lead branch managers as direct line of report • Lead procurement team and manage total procurement function • Lead development and implementation of procurement strategy • Increasing inventory profitability • Increase in return on capital • Developing solution-based product offering • Dealmaking • Lead development in customer and supplier relationships • Lead development and implementation of Ecommerce and digital strategy for sales

Regional Manager

2020-1 - 2022-11 · 2 yrs 11 mos

As regional manager I was responsible for leading a team of branch managers and overseeing the day-to-day operations. • Implementing strategy • Develop farmer relationships • Managing regional profitability • Increase sales • Develop team

Division Manager

2018-1 - 2020-1 · 2 yrs 1 mo

As divisional manager input supply. - I led a team of 14 input marketers operating over six provinces (Free State, North West, Northern Cape, KwaZulu Natal, Gauteng and Mpumalanga. • Develop and implement sales strategy according to potential • Market analysis to determine true potential • Increase footprint and market share • Kept department on-target to meet sales and profit objectives • Develop customer relations • Develop supplier relationships • Dealmaking • Inventory planning • Leading and managing deliverables of sales team

Branch Manager

2013-1 - 2018-1 · 5 yrs 1 mo

6 years’ experience as branch manager at both Vereeniging and Parys. Management experience of a city (retail) branch and a agricultural branch. • Expanded customer base, acquiring new customers and identifying customer needs. • Develop, train and lead branch team. • Increase profitability by managing expenses and increasing sales. • Develop strong relationships with customers. • Develop and maintain supplier relations. • Designed branch specific sales and service strategies to improve revenue and retention.

Procurement Officer

2011-1 - 2013-1 · 2 yrs 1 mo

• Manage supply chain • Manage all procurement for the factory including imports, demand planning, negotiations and sourcing • Manage all exports • Manage warehouse and shipment of manufactured goods • Act as production manager in absence of production manager

Station Manager

2007-1 - 2011-1 · 4 yrs 1 mo

• Manage forecourt and conventions shop • Increase fuel sales and forecourt profitability by increasing service delivery and customer experience • Increasing profitability by optimizing stock holding of fuel.