Joey-lyn Addesa

Joey-lyn Addesa

Managing Director, U.S. Business Lead, PepsiCo @ OMD

About

Cross-channel storyteller with a passion for big ideas, smart strategies and simplicity. Specialties: Media Strategy Development and Channel Planning, Client Service, Relationship Development, Real-time Marketing, Influencers, Digital/Social Media, Multi-channel program development, Partner Management, Strategy, Branded Entertainment/Sponsorships, Issues Management Research/Measurement Industry Experience: CPG, Personal Care, Beauty/Hair, Telco/Mobile, Travel, QSR, Consumer Tech

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Thought Leadership, Media Strategy, Media Planning, Media Relations, Social Media, Product Launch, New Business Development, Content Development, Digital Strategy, Blogging, Marketing, Corporate Communications, Publicity, Public Relations, Crisis Communications, Integrated Marketing, Press Releases, Internal Communications, Social Media Marketing, Strategy

Experience

OMD

Managing Director, U.S. Business Lead, PepsiCo

OMD

LinkedIn
2025-11 - Present · 11 mos

New York City Metropolitan Area

OMD

Managing Director, PepsiCo Planning

OMD

LinkedIn
2024-12 - 2025-11 · 1 yr

New York, United States

Enterprise planning and strategy lead across the PepsiCo portfolio.

OMD

Executive Director, Client Lead

OMD

LinkedIn
2023-5 - 2024-12 · 1 yr 8 mos

New York, New York, United States

PepsiCo Beverages NA

Mindshare

Planning Team Lead, Managing Director

Mindshare

LinkedIn
2016-12 - 2023-5 · 6 yrs 6 mos

Greater New York City Area

Team Unilever 2016-2019 Team TJX 2019-Present

Mindshare

Senior Director, Partner

Mindshare

LinkedIn
2013-12 - 2016-12 · 3 yrs 1 mo

Greater New York City Area

Team Unilever

Dentsu Creative

Senior Social Strategist

Dentsu Creative

LinkedIn
2013-1 - 2013-12 · 1 yr

Greater New York City Area

Golin

Senior Manager, Digital Engagement

Golin

LinkedIn
2012 - 2013 · 1 yr

Greater New York City Area

Global & Domestic Social Media Strategy and program development for Unilever Brands including Vaseline, Magnum and SlimFast.

Zeno Group

Account Supervisor, Digital Strategist

Zeno Group

LinkedIn
2010-1 - 2012-6 · 2 yrs 6 mos

New York

Core clients include: CPG (Unilever), Food/Bev (Seattle's Best Coffee), Retail (Office Depot), New Business Development

MikeWorldWide

Senior Account Executive

MikeWorldWide

LinkedIn
2006-6 - 2009-9 · 3 yrs 4 mos

Consumer Lifestyle Marketing Division Nikon Compact Cameras McDonald's New York Tri-State BMW Motorcycles

Education

Marist University

Marist University

LinkedIn

Public Relations

Cum Laude Graduate

Joey-lyn Addesa's Contact Information

Email

******@***.com

Phone

(**) *** ****

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