Jo E.

Jo E.

Marketing Consultant @ Emerald Frog Marketing

About

I have over 25 years professional marketing experience including as Direct Marketing Manager for a global marketing-leading fitness company. Specialties: marketing consultancy, direct mail, direct marketing, copywriting, strategic planning, business consultancy, people management, branding and identity, graphic design, marketing communications, database management, marketing campaigns

Country

-

City

United Kingdom

Industry

Marketing & Advertising

Skill

marketing strategy, marketing communications, marketing management, copywriting, direct marketing, internet marketing, Direct Mail, Strategic Planning, People Management, Database Management, Market Planning, Promotions, Consultancy, Email Marketing, Social Media Marketing, Public Relations, Social Media, Digital Marketing, SEO, Product Marketing

Experience

Emerald Frog Marketing

Marketing Consultant

Emerald Frog Marketing

LinkedIn
2017-6 - Present · 9 yrs 4 mos

Ely, England, United Kingdom

Whether you need hands-on marketing support, regular consultancy to do your marketing yourself with a bit of a steer, or some marketing training for your in-house team to save you money in the long run, Emerald Frog Marketing can help. Small businesses need flexibility. We offer outsource marketing support on a cost effective monthly basis. You can choose from a range of services from strategic planning, social media management, copywriting and digital marketing to consultancy and workshops – depending on your budget and business needs. Discover more at www.emeraldfrog.co.uk

Millrose

Director

Millrose

LinkedIn
2022-3 - 2025-6 · 3 yrs 4 mos

Cambridgeshire, England, United Kingdom

Millrose : Certified data cabling network installers for Cambridgeshire, Suffolk, Norfolk, Herts and Essex. Fibre and copper structured data cabling and WiFi solutions for fast, reliable business and home networks. Our Services include: - Data cabling - comprehensive installation and support for all structured cabling networks - Fibre Optic Installation - termination/splicing (single-mode and multi-mode), fault finding, testing and repair - WiFi surveys and network infrastructure - Our AirMagnet WiFi surveys cover existing and new wireless networks for best performance. - Terminate and Test - Millrose’s “Terminate and Test” service can terminate copper and fibre cables to industry standards and provide test results using calibrated Level 3 Certification testing equipment (including Fluke). - Comms Room Service - Millrose offers a complete Comms Room Service to maximise the performance of your network. We can untangle and unravel many years of network cabling and radically improve your cable management. - Residential Services - Home network cabling, wifi and telecom solutions for residential clients. Sectors: - Commercial and industrial - Educational and local authorities - Construction - Military - Retail, hospitality and leisure - Healthcare - Events and festivals - Agricultural - Private residences & stately homes Millrose is an accredited Excel Cabling Partner, offering a 25 year warranty on our Excel copper and fibre installations. Our data engineer team accreditations include ECS, IPAF, PASMA, NRSWA Guarding and Lighting/Operative, SC Clearance, DBS checked, City and Guilds 3667-02 Fibre Optic and Copper Installation & Testing, Asbestos Awareness, and Health & Safety Awareness. And our personal, professional approach offers an efficient, affordable and friendly experience for all of our customers. 01353 860872 info@millrose.co.uk www.millrose.co.uk

Millrose

Business Development Manager

Millrose

LinkedIn
2022-3 - 2023-4 · 1 yr 2 mos

Cambridgeshire, England, United Kingdom

Millrose are data network experts for Cambridgeshire, Suffolk and Norfolk. Fibre and copper structured cabling and WiFi solutions for fast, reliable business networks. www.millrose.co.uk

Cambridgeshire Chamber of Commerce

Non Executive Board Director

Cambridgeshire Chamber of Commerce

LinkedIn
2018-1 - 2024-12 · 7 yrs

Cambridgeshire

The Chamber's Board of Directors meets once a month and is comprised of representatives from the local business community, bringing together a spectrum of skills and representing a number of the Chambers' Local Chamber and Sector committees. Role & Responsibility Ensuring that the highest standards of governance are applied to managing the performance of the Chamber’s activities and representing the interests of members. Governance & Leadership • Driving the Chamber’s strategic development and achievement of corporate aims, objectives, policy and professional values • Helping to ensure the business is being conducted in accordance with excellent corporate governance standards • Providing strategic direction to the executive team that facilitates the growth and development of the Chamber • Acting as a point of contact for members bringing any concerns to the attention of the Chief Executive or Chamber’s Senior Management Team as appropriate • Understanding and shaping the Chamber’s financial position and serving on Nominations sub-committee of the Board responsible for recruitment of new Board members and Chief Executive. Representation • Acting as an ambassador on behalf of the Chamber, attending events as appropriate, supported by the other Directors and executives • Acting as an ambassador for the business community in Cambridgeshire, promoting the Chamber’s aims and objectives at appropriate meetings and functions • Developing and maintaining the Chamber’s external contacts and relationships with appropriate decision makers and influencers including other Chambers in the Accredited Network Performance Management • Challenging the decisions of the Executive Team in a constructive and timely manner and providing balance, support and perspective when necessary

Enterprise East Cambridgeshire

Economic Development Officer

Enterprise East Cambridgeshire

LinkedIn
2018-2 - 2021-9 · 3 yrs 8 mos

Ely, Cambridgeshire, United Kingdom

Developing and delivering key economic development and growth delivery initiatives for East Cambs District Council . Responsible for marketing strategy and implementation for East Cambs economic area. Lead officer for the Cambridge Compass Enterprise Zone, Ely.

Emerald Frog Marketing Ltd

Director

Emerald Frog Marketing Ltd

2010-4 - 2017-6 · 7 yrs 3 mos

Ely, Cambridgeshire

- Highly Commended Best PR and Marketing Company 2013 Sports Trade Awards. - Finalist in the 2013 East Cambridgeshire Business Awards for Small Business of the Year and Website of the Year. - Winner in the 2011 East Cambridgeshire Business Awards for New Business of the Year. - Finalist in 2011 East Cambridgeshire Business Awards for Women in Business.

JCI Cambridge

PR and Marketing Director

JCI Cambridge

LinkedIn
2010-8 - 2012-2 · 1 yr 7 mos

Cambridge, United Kingdom

- Winner of 2010 Best Marketing and PR in the UK. - Finalist for 2011 European Award and 2011 World Award. I manage the PR and Marketing for the business networking group JCI Cambridge. We are proud to say that in 2010, JCI Cambridge picked up a national award for Best PR and Marketing - beating competition from Chambers across the UK. JCI Cambridge is a networking and business training group for young professionals and entrepreneurs in their 20's and 30's. JCI hold monthly training events, seminars and social events that allows like-minded business people and entrepreneurs network, develop their skills and get involved in local events that benefit the community. As Director handling the Chamber's PR and Marketing, I have implemented and manage the monthly online and offline marketing strategies. I have also implemented a strong PR programme to promote events which has helped dramatically boost membership. Part of the Cambridge division of Junior Chamber International, the leading global network of young, active citizens. JCI has more than 250,000 members, active in 121 countries and has been established for more than 60 years. For more information on JCI Cambridge and how to join, or if you are a local business who would like to run a training seminar for JCI Cambridge - then drop me an email.

Life Fitness  / Hammer Strength

Direct Marketing Manager

Life Fitness / Hammer Strength

LinkedIn
2002-6 - 2009-4 · 6 yrs 11 mos

• Responsible for planning, delivering and tracking online and offline direct marketing campaigns strategies across the UK. • Managing Life Fitness UK website content, web offers, and increasing traffic through SEO and PPC. • Responsible for PR strategy – copywriting releases for trade press, case studies and e-newsletter copy sent monthly to 10,000 contacts. • Copywriting direct mail, sales letters, brochures, web copy, adverts, and tradeshow materials • CRM development, implementation and management of Salesforce.com. • Budgetary management for PR, Direct Marketing and Database Management • Responsible for five direct reports (telesales and telemarketing teams). Key achievements include: • Bringing PR inhouse to reduce agency costs and developing my own copywriting skills. This also reduced mailer costs from an average £9k to £4.5k. • Designing and implementing new CRM database. Segmentation of all data to ensure direct marketing better targeted and reducing list costs. • Increasingly Telemarketing productivity by 31% whilst reducing operating expenses by 50% • Establishing and managing the Telesales team and exceeding target.

NTL

Team Leader

NTL

2000 - 2002 · 2 yrs

Recruiting, managing and developing a team of 30 staff within Engineering division of telecommunications industry.

Education

University of Lancashire

University of Lancashire

LinkedIn

Applied Psychology

1993 - 1996 · 3 yrs

Jo E.'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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