Joe Testouri

I spent years running a traditional agency. Campaigns, funnel hacking, ads, reports. It worked… until it didn’t. Because the truth is: campaigns don’t grow businesses. Systems do. That’s why I built Bespoke Agency AI. We don’t take clients. We take partners. B2B Service Firms who want to scale without playing agency roulette and with proven systems. Here’s how we partner: Strategy first – we strip your business down to the studs and find what’s actually stopping growth, who your ideal clientele is and where to find them. AI systems – outbound, AI SDRs, automations, and pipelines that run while you sleep. Less guesswork, more predictability. Less human reliance, more intelligent repetition. Revenue clarity – no vanity metrics, just the numbers that move you from $1M to $3M. $5M to $12M+. AI isn’t hype, it’s the new baseline. 4 out of 5 leaders are already gaining the edge, and by 2035 productivity will rise by 40%. We don’t hand you the map, oh no oh no, we row alongside you, building the vessel that carries us both into the next market shift. If you just want “marketing” there are plenty of agencies. If you want a partner who is aligned to your long term vision, because let's be real, that's what matters, let’s talk.

Business isn’t all sunshine and rainbows. It’s a long game of pressure, resilience, and execution. On the Grappling Growth Podcast, I sit down with founders, CEOs, operators, Olympians, professional athletes, and AI leaders to unpack what it really takes to perform at a high level, build under pressure, and scale with intent. Key metrics and reach (April 2026): • 105+ episodes recorded with founders, CEOs, Olympians, pro athletes, and AI leaders • 10,000–15,000 monthly impressions across Spotify, YouTube, LinkedIn, and owned channels • Listeners in 24+ countries • Ranked in Spotify’s Top 2% most shared podcasts • 87% audience growth year-on-year • 94% increase in total listening time Through our Intelligent Edge series, we explore the intersection of business, leadership, and AI, and how emerging technologies are reshaping competitive advantage and decision-making at the top level. The podcast has become an invite-only platform for serious operators, thinkers, and performers shaping the future, not chasing the highlight reel.

Leading the global go-to-market strategy for Revaluate180, with a focus on revenue architecture, market entry, and scalable client acquisition across the UK, US, and UAE. Responsibilities include: Designing and executing the end-to-end GTM strategy, from positioning and ICP definition to outbound, partnerships, and content-led demand generation. Building and scaling sales systems, messaging frameworks, and pipeline strategy for enterprise and advisory-led offers. Launching and monetising Revaluate180’s thought-leadership platform, including a new flagship podcast, hosted by Tia Lancaster and authority content ecosystem along with implementing AI processes to improve efficiencies and acquisition. Advising the leadership team on commercial strategy, international expansion, and long-term growth levers. Driving strategic partnerships, investor conversations, and high-value relationship development. In short: turning a strong vision into a repeatable, global revenue engine.

KYC & AML Consultant at Credit Suisse. Focused on ensuring global client due diligence, more specifically throughout the UK, US and EMEA. Successfully completed Intensive training in capital markets, equities, credit, equity and listed derivatives, insurance, operations, clearing, wealth management, Dodd Frank, legal documentation, regulatory frameworks, and accounting. Consulted at a Top Tier Investment Bank, as a KYC/AML (Know Your Client/ Anti Money Laundering) Analyst, duties included: - KYC remediation project to review 2000 files for year-end deadline. - Reviews initial due diligence profile provided by KYC Utility vendor and identify missing requirements as per bank policy. - Document and obtain evidence on the clients using a variety of sources, and carry out client outreach where required. - Conduct sanction and media searches for adverse news cases and sanction/PEP hits, escalating any points of concern. - Update internal KYC systems and SharePoint to allow accurate tracking of statuses and MI to be produced. - Communicated with the team in Poland and clients directly through the phone, ensuring deadlines and issues were minised efficiently.

Business Developer who worked to acquire leads and prospects in FX and trade finance, through cold outbound reach. Targeted C-level employees and key decision makers amongst SMEs with turnover of more than £1M.

Undertook and won the University of Birmingham Master's Consultancy Challenge 2018. Through this challenge, myself along with 4 fellow students formed 'Team Diversity'. Herre we competed against 4 other teams, challenged with 2 projects: one from PwC and the other from Coventry City Council. We worked towards providing a sustainable solution for PwC, as they look to increase their commercial awareness when addressing our growing technological world. We came up with an idea that informed, educated and trained PwC employees, undergraduates, and clients. This would allow them to be more confident in using new technology such as Artifical Intelligence, Augmented Reality, and Virtual Reality. Overall we placed 1st, however, more importantly, the experience learned through the two weeks of Masters Consultancy Challenge, has allowed me to develop many skills such as strategic thinking, leadership, team work and critical thinking skills.

-Tour of London's Insurance Trading floor -Masterclasses presented by companies apart of Lloyd's syndicate -Netorking events with several insurance providers

The Lloyd's Into Work Summer Mentor programme consisted of undertaking a business challenge which was relevant to the insurance sector. This challenge took place over 8 weeks and was assisted by my strong mentor Ionannis, Lockton. My question was: "What are the risks and benefits to the insurance sector of the emergence of the internet of things?” while I did not win the challenge, I take great pride in the efforts and networks made throughout this process.

Undertaking an Internship with Societe Generale between my penultimate and final year of University. This opportunity allowed me to better understand the credit risks associated with the bank and their clients.

Officer Cadet at the BUOTC (Birmingham University Officer Training Corp). Duties included: - Undertaken weekends away training - Partook in regular fitness training - Focused on team-training and strategic implementation

As a Level 7 FA Qualified Referee I have had the honour of referring at the home of Crystal Palace, Selhurt Park. Previously referred for AFC Wimbledon's Training Development, as well as referring a Youth Cup Final.

Modules include: - Critical Approaches to Development - Post Conflict Reconstruction and Development - HR: Managing People in times of Global Change - Economics for Practitioners - Conflict and Development Fortuned the opportunity to travel to Brazil as part of my thesis research. In Brazil, I conducted primary research into a Brazilian domestic policy called Bolsa Familia. Title: ‘Bolsa Familia- The Rise of Brazil, Belo Horizonte Case Study: To what extent has Bolsa Familia promoted socio-economic development among Brazil’s bottom 40%, and how can technology be used to improve its transparency and who receives it?’

Through studying Business Management, at a Russell Group University, I have developed a holistic grouding of skills from using Stata analytics to the theory behind organisational management and strategic management.