Joe Shelerud

Joe Shelerud

EVP Enterprise Tech @ PODEAN

About

I’m a data-loving nerd with an entrepreneurial spirit and engineering background. My Amazon journey started back in 2014 when I started selling molecular model kits. I quickly learned there was a lot of potential with Amazon Ads so I teamed up with Matt Wiklund - a colleague from my current employer at the time and who happens to be a automatizing whiz. We forged ahead with the idea that we could build the right tools to make sense of Amazon Ads. And we did! Since 2017, Ad Advance has grown and expanded our services, building all our software in-house with our clients in mind. Our team is made up of expert relationship managers who are savvy data divers. We currently offer ad management for Amazon Sponsored Ads, Amazon DSP, Walmart Connect, and Google. We work with established Amazon brands as well as ecommerce companies, service providers, and organizations who don’t sell on Amazon. Let’s connect!

Country

United States

City

Duluth

Industry

Marketing & Advertising

Skill

E-Commerce, Streaming Media, Display Campaigns, Global E-Commerce, Digital Marketing, Advertising Management, Media Buying, Display Advertising, Search Advertising, Advertising, E-commerce Business Development, E-commerce Optimization, Pay Per Click Advertising, Amazon PPC, Refining, Petroleum, Chemical Engineering, Process Engineering, Engineering, Process Safety

Experience

PODEAN

EVP Enterprise Tech

PODEAN

LinkedIn
2026-2 - Present · 8 mos

Duluth, Minnesota, United States

Ad Advance

CEO & Co-founder

Ad Advance

LinkedIn
2017-6 - 2026-3 · 8 yrs 10 mos

Duluth, Minnesota Area

• People Focused. Data Driven.

Enbridge

Construction Specialist

Enbridge

LinkedIn
2018-2 - 2019-2 · 1 yr 1 mo

• In charge of all construction activities in the western Minnesota area for the mainline digs program. • Created business analytics dashboard and completed data flow optimization project to streamline reporting from the field.

Enbridge

Senior Project Engineer

Enbridge

LinkedIn
2017-10 - 2018-2 · 5 mos

Superior, WI

• Led project managing diving operations to inspect assets and install support anchors up to 270 feet underwater.

Enbridge

Project Manager, US Special Projects

Enbridge

LinkedIn
2014-10 - 2017-9 · 3 yrs

Duluth, MN

• Managed the cost, schedule, forecast and coordination of the $15MM+ Tamarac Reroute project, completing the project on time and under budget.

Flint Hills Resources

Business Development Associate

Flint Hills Resources

LinkedIn
2013-10 - 2014-9 · 1 yr

Wichita, Kansas

• Led large capital project groups in defining the scope for new projects, analyzing alternatives to achieve the scope and developing the business case for the selected alternatives to present to upper management. • Created forecasts on North American petroleum production and demand used to develop the corporate strategy on future projects and acquisitions in the refining and petrochemical industry.

Flint Hills Resources

Senior Operations Engineer

Flint Hills Resources

LinkedIn
2011-12 - 2013-9 · 1 yr 10 mos

Greater Minneapolis-St. Paul Area

• Managed Operations Engineers over refinery utilities systems including water reuse, cooling towers, steam systems, boilers, nitrogen systems, plant air, clean water systems and the waste water treatment plant. • Headed a safe work practice initiative for the process organization which established training improvements through gap analysis, lead course development and created a sustainable management system for the training.

Flint Hills Resources

Operations Engineer - Distillate Hydrotreater and Hydrocracker

Flint Hills Resources

LinkedIn
2010-10 - 2011-12 · 1 yr 3 mos

Greater Minneapolis-St. Paul Area

• Successfully led the first hydrocracker turnaround as execution lead in charge of shutdown, startup and all process inspections of the production unit. • Managed daily operations, equipment capabilities and troubleshooting efforts of the hydrocracker and distillate hydrotreater with no unplanned shutdowns or downtime while setting production records on both units. • Increased hydrocracker capacity by 14% and set distillate hydrotreater production rate record.

Flint Hills Resources

Operations Engineer - Crude Units

Flint Hills Resources

LinkedIn
2008-7 - 2010-10 · 2 yrs 4 mos

Greater Minneapolis-St. Paul Area

• Developed and led test run to successfully decrease chemical costs by $2.5 million/yr. • Created dynamic limit system which reliably increased tower capability by $1.5 million/yr. • Increased vacuum unit production by $1.5 million/yr by automating key control variables and revising operating strategy.

Flint Hills Resources

Design and Optimization Intern

Flint Hills Resources

LinkedIn
2007-5 - 2007-8 · 4 mos

Joliet, Illinois

• Designed a $300,000 environmental system and presented to upper management which was approved and installed in the purified isophthalic acid unit. • Created a new test to increase reactor yield and profits on the maleic anhydride unit by controlling reactor pressure.

UPM

Paper Mill Production Intern

UPM

LinkedIn
2006-5 - 2006-9 · 5 mos

Grand Rapids, Minnesota

• Modified paper composition using statistical analysis which increased throughput on the highest profit paper grade.

Education

UMN Carlson School of Management

UMN Carlson School of Management

LinkedIn

Business Administration; Finance

2010 - 2013 · 3 yrs

Graduated with Honors MBA Emphasis in Finance

University of Minnesota

University of Minnesota

LinkedIn

Chemical Engineering

2004 - 2008 · 4 yrs

Recipient of: • NASA Minnesota Space Grant Scholarship • Marshall H. and Nellie Alworth Memorial Scholarship • Ethel Currey Scholarship • Thrivent Financial Scholarship • UPM Blandin Scholarship • Esko Lion’s Club Scholarship

Joe Shelerud's Contact Information

Email

******@***.com

Phone

(**) *** ****

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