joe rosenthal

As Editor-in-Chief of the network's original property, GetMusic.com, developed site's first content plan, created and administered all editorial functions, and developed groundbreaking interactive programming that helped grow site into a top-ranked music destination with 2 million monthly unique visitors. Co-created and produced video interview and performance series “The A List With Anthony DeCurtis.” (90 episodes aired over two years, featuring artists from Emmylou Harris to John Mayer to Michael Jackson). Promoted to Vice-President of Programming and Content for Vivendi-Universal Net USA, leading team in optimizing and distributing content across VU Network that included GetMusic, Rollingstone.com, eMusic, and MP3.com.

Led the Amazon-Ogilvy partnership in the U.S. region. Responsibilities included helping to define the agency's new offering and products, business development and pitches, training agency teams on Amazon capabilities, and leveraging Amazon's ecosystem and capabilities in agency creative concepts.

* Developed and executed digital content strategy for nation's 5th largest radio broadcaster. Grew unique visitors 84% with minimal increase in infrastructure or marketing spend by creatively retooling assets and training in critical digital skill areas (social media, mobile, blogging, video production). * Relaunched 75+ station websites with a focus on content fundamentals and improved usability * Created and led the "Sing Like..." series, a popular and revenue-generating UGC video platform featuring fan interaction with platinum artists such as Taylor Swift and Lady Gaga * Brought to market iPhone apps for the six of company's top music brands (107.9 The End, 98.9 The Rock, 96.5 The Buzz) * Spearheaded launch of company's first-ever customizable radio stations * Drove acquisition and rollout of enterprise social media management, analytics, and engagement tools

Developed content strategy and tactics for Fortune 500 clients such as Time Warner Cable, DHL, and Morgan Stanley, as well as Thomson Reuters, Jackson Financial, and Feeding America. Streamlined complex product lines, established new navigation systems to make it easier for customers to find and act on critical information, identified areas of competitive advantage and recommended ways to leverage them in the digital realm, and worked with user experience and interaction design teams to execute these strategies.

Defined strategy, created wireframes, and led cross-functional teams to re-launch the Scholastic Education Group website, which grew into a multimillion-dollar revenue source. Developed and launched more than a dozen key educational technology product sites (including READ 180, a leading educational software product that at the time was responsible for $80 million in annual revenue), and built a secure portal for Scholastic's national sales force.

In charge of editorial during competitive period when Rollingstone.com faced competition from SonicNet/ATN, MTV, and Allstar News. Hired freelance writers, brought new editors into the fold, increased news output, and expanded coverage of hip-hop, electronic, and British music. Assigned and edited all daily news articles, reviews, features, and columns. Created “Editors’ Picks” MP3 section, a monthly top-ten list of songs submitted by unsigned artists and reviewed by the magazine staff.

Created and executed strategic plan to build one of the first music destinations online. Launched and grew HubMusic, which quickly became one of the biggest music sites and the centerpiece of AOL’s top teen destination. (The Hub exceeded 2.5 million unique visitors/month at site's peak.) Led all music programming, including news, reviews, interactive features, chats, and games. Brokered content partnerships with SonicNet, Request, and Blender, and produced one of the first multimedia music blogs with Jim DeRogatis' Reasons for Living.

Created and produced original content, including the network’s top-rated interactive trivia program, daily music news, and Dan Courtenay's Collectible Guitars weekly chat (featured in USA Today). Edited and produced weekly music industry chat program featuring music business insider Roy Trakin.

User experience strategist and content marketing expert for B2C and B2B clients including Huggies, Sargento, Modelo Especial, SC Johnson, CDW, and American Family Insurance. Design for all manner of digital experiences – from brand sites to apps, games to campaign executions, data capture to UGC. Develop cross-channel brand publishing plans to drive awareness, engagement, and acquisition. My work has been recognized by the Webby's, Shorty's, WMA, and FWA among others.

From large-scale websites and mobile apps to video, custom product development, and digital marketing, ETR has been purpose-built to ship products on time and deliver results that will change your business for the better. We’d love to hear from you if you’re ready to bring something great to life.

OgilvyOne Worldwide is The Customer Agency for the Connected World. It makes brands more valuable to customers and customers more valuable to brands by combining data and creativity to unlock Total Customer Value. With more than 5,000 employees in 100 offices across 68 cities, OgilvyOne leverages ideas, knowledge, data, content and technology to deliver Customer Engagement solutions that help clients grow their businesses and strengthen relationships with their customers.