Joel Moore

Leading end-to-end field and channel marketing for the Americas, owning pipeline creation, partner-led demand, and account-based execution across enterprise verticals. - Build and scale AMS field marketing engine spanning virtual programs, executive engagement, and partner co-marketing directly aligned with sales VP and SDR leadership - Own channel and partner marketing strategy for the Americas, activating reseller and technology partners through programs tied to revenue targets - Design and execute ABM programs (1:1 and 1:Few) targeting key enterprise accounts across endpoint management, remote support, and DEX solution areas - Lead cross-functional GTM alignment across sales, SDR, partner, and global marketing teams establishing shared pipeline targets, intake processes, and performance frameworks - Manage and develop a regional field marketing team with direct oversight of program strategy, budget allocation, and partner engagement - Drive operational rigor through post-program follow-up playbooks and pipeline attribution reporting used by AMS President and VP leadership

Owned partner-led demand and global GTM execution across three regions, driving pipeline growth through AWS, Microsoft, and ISV partner ecosystems. - Delivered 31% year-over-year sourced pipeline growth by activating partner programs across AWS, Microsoft, and ISV ecosystems in the Americas, EMEA, and LATAM - Standardized GTM frameworks across three global regions, improving marketing consistency, MDF governance, and attribution accuracy - Built enablement assets supporting cloud modernization GTM initiatives, accelerating partner-sourced deal velocity - Improved ROI accountability through tightened MDF governance and enhanced pipeline attribution models

Led field and partner marketing across the East, public sector, Canada, and LATAM, managing a team of six and driving nine consecutive quarters of pipeline generation target overachievement. - Achieved 9 consecutive quarters of pipeline generation target overachievement, the longest sustained run in the Americas field marketing organization - Managed and developed a team of 5 regional marketing managers and 1 marketing specialist across multiple geographies - Built and executed a joint partner marketing strategy with Confluent's strategic ISV and cloud partners, improving co-sell pipeline contribution - Created the Kafka Summit Public Sector Summit (FY21 and FY22), establishing Confluent's presence in federal and SLED markets - Instituted a regional product-led growth strategy focused on cloud signups and pay-as-you-go conversion, bridging marketing motion to PLG pipeline

• Restructured the marketing vision for the enterprise asset management division at Infor, a global software company. • Led a high-performance team to eliminate under-performing programs and align campaigns with sales objectives. • Increased revenues by 38% through effective upsell and cross-sell marketing initiatives.

Achieved 40% YoY MQL growth via integrated partner/field programs. Led events generating 1,200+ qualified leads and $15M influenced pipeline. Executed ABM and GTM programs supporting enterprise and public sector teams.

• Improved gross margin 4% and market share 12% by developing and executing the Smart Way services campaign. • Developed and launched net value and differentiation content as well as marketing automation strategies for both the capital and services organizations, earning Q3 Top Contributor Award for excellence in marketing. • Boosted sales 20% by crafting improvement initiatives and awareness campaigns for sales teams and key partners. • Launched campus agreement program to manage budgets and control costs at universities and hospitals. • Grew maintenance services 300% by designing engaging renewal and upsell campaigns. • Ideated and championed the Between Two Boxes podcast series, garnering 5K+ listeners in the first month.

• Enhanced marketing efforts of startup and mid-tier technology companies, including AvePoint, Metalogix, Axway, CloudBolt, and August Shell, driving increases in pipeline, revenues, and brand awareness. • Crafted long-term digital marketing strategies, defined key performance indicators (KPI), and drove adoption of modern marketing techniques, including automation, ABM, SEM, and thought leadership content development. • Boosted brand equity and provided clear company value and vision messaging via rebranding efforts. • Championed multi-factor authentication program protecting classified and unclassified documents for August Schell. • Honored with recognition as a Top 40 Marketers Under 40 in 2016.

Managed development and implementation of diverse marketing programs and modern marketing techniques. Served in key client-facing role, providing C-suite stakeholders with recommendations for improvements and strategic identification of future sales opportunities through analysis of services, budgets, and long-term goals. Mentored and managed team of 14 Marketing & Partner Managers in all projects and daily operations. Selected Achievements: • Oversaw the complete rebranding of a network security integrator with a focus on strategic cybersecurity partners, including Oracle, Splunk, Cisco, Palo Alto, and Gigamon. • Improved market demand, pipeline, and operations, while fostering a culture of commitment to excellence by innovating new AR, PR, and demand generation strategies. • Led a full website redesign including SEM, improving revenue by 400% year over year.

• Developed comprehensive marketing plans for public sector organizations across eight verticals. • Led the creation of an event sponsorship strategy to enhance prospect relationships and pipeline growth. • Established collaboration with sales and partner organizations to tailor effective marketing strategies.

• Developed US enterprise marketing strategy for a globally renowned multinational technology company. • Created BOM strategy and processes for domestic product teams, promoting the value of marketing strategies. • Enhanced engagement by shifting market perceptions via partner awareness and marketplace best practices. • Grew revenue 15%, improved pipeline generation 24%, and boosted ROI 30% by leading analysis and strategy development, creating prospecting opportunities, and building core infrastructure and marketing plans. • Directed Microsoft’s first-ever Federal channel SI enablement program. • Personally delivered $75M+ in net new revenue and played a key role in influencing $600M+ US Enterprise Core Infrastructure opportunities for the central region.

Studied strategic marketing analysis for making marketing decisions and planning. Learned the components and construction of strategic marketing plans, and gained considerable experience in the analysis of complex marketing decisions.