Joelle Li

Lead marketing collateral development for Rist 6F Radial Access Guide Catheter launch in the US Develop Radial Access market expansion and adoption strategy to execute during the fiscal year Manage physician engagement events at conferences related to the Radial Access portfolio

2022 Product Marketer of the Year – Medtronic Mindset: Move with Speed and Decisiveness Support Product Managers across the Hemorrhagic Stroke portfolio with campaign and product launch deliverables Lead development and execution of a hands-on Flow Diversion demo kit for sales teams to use in the field as a selling aid Build strong relationships with cross-functional partners: R&D, regulatory, legal, sales training, medical education, etc. Develop technical and competitive product knowledge expertise across the Hemorrhagic Stroke portfolio Collaborate closely with Marketing Communications to refresh messaging and branding on key products and collateral

Support goal to bring awareness to the American Cancer Society mission through community engagement and growth Organize monthly meetings, coordinate fundraising events, recruit new members through campus and community outreach

Execution of all marketing directives, social media engagement, and strategy

Serve to bring awareness to the American Cancer Society mission and programs through recruitment, social media, and more Contribution and involvement with fundraising, participation, and volunteering at all meetings, galas, and events

2017: Top Campus Participant in the Country; The Fight: #1 Campus Team, 2017 Team of Excellence; Raised a personal amount of $12,848 and my team, The Fight, additionally raised $5,003, for a total of $17,851 2018: American Cancer Society – Team: The Fight – Special Recognition; Raised a personal amount of $142,438 and my team, The Fight, additionally raised $85,797 for a total of $228,235 2019: American Cancer Society – Team: The Fight – Raised $112,975

Create Competitive Analysis Metrics outlining competitive market success for pricing alignment Create Launch Dashboard Data Tracker to monitor sales and ensure fiscal year goals are met Assist Marketing Team with the execution of product launch initiatives to ensure launch success Research and generate competitive market insights on our new product offering for the Commercial Sales Team Draft communications for distribution to the Commercial Sales Team and/or in the companywide newsletter Experience working cross functionally with global teams across organization i.e. sales, regulatory, R&D, engineering Work closely with Director of Marketing and Product Management, Neonatal on current portfolio deliverables Support the Digital Health Team by developing competitive landscapes and market research for digital product releases

Establish a process to monitor market competition and new companies entering the respiratory space Maintain an updated tracker detailing domestic and international sales activities Prepare and coordinate material and content with the Marketing Team for an upcoming Global Sales Meeting

Maintain the organizational mission to promote and advance its student communication media Exercise fiduciary role to ensure that the campus media organization is managed properly Oversee financial decisions/budgets and the impact of the various student media platforms on the campus community Attend monthly meetings to discuss monthly media progress/reports, financial reports, and any upcoming elections/events

Create Franchise Weekly Performance Dashboards and present key weekly metrics to C-Suite Executives Create Franchise Monthly International Update Reports and present key monthly metrics to the CEO, CFO, and CDO Incorporate knowledge of International Development and Franchise Agreements in Franchise Vetting Process Assess potential expansion in other international markets through New Potential Market Research and Analyzation Total of $9,408 of daily incremental revenue generated for 9 studios across the nation

Share Guayakí Yerba Mate with my campus and surrounding community through social media posts and on/off-campus events Communicate and plan with other ambassadors to contribute to Guayakí’s Market Driven Restoration Business Model

Assist head coordinator with event preparation/planning and day of coordination Communicate with all vendors throughout the event to ensure event success Plan Chloe + Mint Social Media grid and update Chloe + Mint website

Share TeaRIOT with my local community to bring brand awareness and spread positive energy with likeminded individuals in the RIOT Squad

Week-long on-campus event to expose High School students to opportunities available to them in the accounting profession Attended numerous accounting workshops and lectures from key speakers and professors Won first place in the group case study competition Elected CEO for the newly created company “Erruns” Presented a presentation to a panel of bankers explaining why a loan should be granted to “Erruns”