Joelle Saade

- Developed & presented new products innovations (concept development, market research, strategic planning & O+O communication plan) - Led agency relationships & artworks - Prepared digital and non-digital assets for launches with external suppliers - Created digital assets and contents for O+O activations & shootings - Conducted market research on a weekly basis.

- Created monthly reports on beauty product sales for face care, hair, and coloration (Sell-in Analysis offline/online) for the SAPMENA - Analyzed monthly sales data to find markets key insights & areas for improvement (Nielsen, Pi-Wheel, Retailers Sell-out, Consumer Reports) - Supported on e-commerce share growth across categories - Worked on the 2024 Ramadan campaign development - Supported the launch of the Anti-Acne product line, tracked progress and analyzed the competition online and offline.

- Managed the communication strategy of the brand Always (Procter & Gamble) for the European, Gulf and South African markets. - Led client relationships and managed a creative & production team, ensuring seamless collaboration and delivering high-quality results - Conducted in-depth analyses for targeted personas - Supported the creative team in building digital assets & content for client - Performed bi-weekly competitive analyses to monitor competitors and stay ahead.

Built & executed a comprehensive B2B marketing strategy from scratch to promote Invigo services on LinkedIn and Google while monitoring & analyzing the campaigns performances. Worked on enhancing and optimizing Invigo website for better user experience, search engine visibility, and lead generation.