Joe L.

- Led POS selection and implementation for CHAGEE’s Los Angeles stores, aligning payments, reporting, customer data, and store workflows to support operational efficiency - Designed the offline-to-online growth funnel across 10 stores, converting foot traffic into app users through QR placement, staff prompts, and first-order incentives; acquired 40K customers in 8 months with no paid ads - Automated retail campaign launch workflows, coordinating POS price changes, app/POS coupons, in-store TV content, app marketing assets across all stores - Built an AI-assisted customer segmentation dashboard across app and transaction data, helping marketing identify repeat customers, product-specific audiences, users for CRM

- Led 0→1 development of an AI-assisted level generation tool for mobile game developers, reducing the time required to create playable levels for match-3, bubble shooter, linker, and block-jam games - Acquired 20 indie game developers through publisher-led referrals, partnering directly with technical teams to integrate the tool into their production workflows - Raised pre-seed funding from external investor

- Owned growth for Skillz’s SDK-based real-money gaming platform, improving activation, retention, engagement, and monetization across partner games - Translated developer partner feedback into reusable platform growth features such as reward tiered leaderboards, loyalty programs, and referral mechanics - Launched and A/B tested Reward Calendar, increasing D30 retention by ~5% and D30 LTV by ~3% through optimized reward timing and incentive design - Built developer-facing activation dashboard for Skillz’s developer portal, helping game studios track Unity SDK integration and cash-enable readiness across DAU, AMU, D2 retention threshold

- Owned a Viral Loop growth feature ‘Slash Price’ that turned discounts into LINE and WhatsApp sharing loops, acquiring ~800K users within 2 months - Built campaign-specific product feeds for Facebook Dynamic Ads, increasing CTR from 0.4% to 1.3% and reducing CPI from $2.5 to $1.9 - Built intermediate landing pages for Facebook Dynamic Ads, showing clicked and similar recommended products before app install/open and reducing CPI from $1.9 to $1.5 - Built CRM lifecycle capabilities across SMS, push notification, and email campaigns. Improved welcome-series conversion rate from 2% to 2.5%

- Developed Series E fundraising pitch book for a Southeast Asian tech unicorn, translating market research, business performance, and strategic positioning into investor-facing materials - Supported Australian telco and logistics clients on cost reduction, process improvement, and IT expenditure optimization projects