Joel Gaz

Creative Director @ Creative Milkshake

About

Creative Director at Creative Milkshake, leading high-performing UGC and paid social strategies for brands. I bridge the gap between creative and production, turning insights and content into scalable concepts that drive results across TikTok and Meta. Experienced in building and managing creative teams, building production studios from scratch and developing persona-driven campaigns, all while overseeing the full production pipeline from strategy to final ad delivery.

Country

Netherlands

City

Amsterdam

Industry

Marketing & Advertising

Skill

Edición de vídeo, Adobe Photoshop, Final Cut Pro, iOS, Diseño gráfico, Mac OS X Server, Adobe Illustrator, InDesign, Android, Fotografía, Grabación de vídeo, Publicidad, Marketing, Relaciones públicas, Creación de contenido web, Producción de vídeo, Creación de contenidos creativos, Blogs en redes sociales, Producción de contenido creativo

Experience

Creative Director

Creative Milkshake

2025-3 - Present · 1 yr 7 mos

Provincia de Madrid

Lead creative direction across 60+ performance paid social accounts. Manage and mentor a team of Creative Strategists. Oversee creative strategy, production, and final ad reviews. Lead client-facing workshops and creative reviews for DTC and e-commerce brands.

Head of Creative Innovation

Creative Milkshake

2025-3 - 2025-9 · 7 mos

Provincia de Madrid

Led the exploration and implementation of new creative workflows, tools, and production approaches across the creative team.

Head Of Production

Creative Milkshake

2021-10 - 2025-3 · 3 yrs 6 mos

Амстердам

Built 3 production studios from the ground up. Manage the Production and Creator team. Oversaw and produced shoots, talent coordination, studio operations, and delivery quality. Lead client-facing workshops with Meta and Tiktok Partnered with strategists, editors, account managers, and clients to execute high-performing creatives.

Departamento de marketing y ventas

Right Side Coffee

2020-9 - 2021-10 · 1 yr 2 mos

Barcelona, Cataluña, España

Community Manager

Blanquerna - Universitat Ramon Llull

2018-9 - 2020-1 · 1 yr 5 mos

Control de redes sociales como Instagram, Facebook, Twitter y Linkedin. Diseño de estrategias de contenido y de comunicación: newsletter para la comunidad de la Facultad, noticias destacadas en la web. Trabajo en equipo con los departamentos de audiovisual y de informática para la planificación y desarrollo de contenidos especializados.