Joel Bjarni Marlinarson

Building brands through content & breaking them down with strategy 💡 Coldest Creative specialises in organic content creation and social strategy for the brands eager to shape tomorrow's trends. For those who look beyond double taps and vanity metrics. For those allergic to the clichés in their industry. Trusted by: Condé Nast (British Vogue, GQ), Coach, Marks & Spencer Food, Dimz Inc. (Chicken Shop Date), YMU and more. Services: Social media strategy, brand consulting, speaking engagements and corporate marketing workshops Known as 'The weatherman of marketing', I share insights on brand building, social strategy and the creator economy to an engaged audience of 100,000+ followers – unpacking the "why" behind what’s viral and what’s next. (@coldestjoel)

At 12, I was fed up of cheesy kids' hats with superman cartoon prints - and thought: 'Why don't I create and sell my own?'. Many prototypes, designs and local craft markets later, Coldest Clothing was born. I... -Launched, designed and marketed a streetwear clothing brand worn by talent such as Justin Bieber and Giggs, with organic social media being an integral part of our marketing strategy. -Art-directed content shoots for new monthly collections, ensuring it aligns with the Coldest® visual brand identity. -Coordinated Coldest Clothing pop-up shops at trade fairs both regionally in Boxpark and internationally in Reykjavik, Iceland.

Selected as one of 100 design students from 20+ countries to attend the all-expenses-paid Design Nation Conference in New York City. Participated in keynotes, workshops and fireside chats with top designers and leaders at Airbnb, Pentagram, Instagram, Figma, Turner Duckworth + more; leveraged these learnings to advance my skills in branding.

-Worked with Leo Burnett in collaboration with We Rise Brixton to create a social campaign encouraging diversity and inclusion of BAME creatives in the Advertising industry. We produced a strategy and message for our video piece and worked closely with our directors at Missing Link Films. -One of six students who filmed interviews with senior copywriters, art directors and producers at Leo Burnett to be posted on their Instagram stories/highlights.