Joel Su

- Lead end-to-end operations for a residential and commercial HVAC service company - Oversee aircon installation, servicing, chemical wash, and system troubleshooting - Built a growing customer base through strong service quality and word-of-mouth referrals - Implemented high-pressure jet wash servicing to improve cleaning effectiveness and customer satisfaction - Manage scheduling, manpower deployment, and on-site service standards - Drive marketing initiatives through social media (TikTok & Instagram), focusing on educational and high-engagement content - Continuously optimise workflows and explore automation to improve efficiency and response time - Positioned brand as a trusted HVAC authority through content-driven education

• Founded startup which focuses on three core areas, events, retail, and roasting. • Our company has catered events for companies like, DBS, Ritz Carlton, Singapore Airlines & Singapore Tourism Board. • Formulated the company’s vision, goals and objective; hired and trained new staffs. • Built and maintained professional relationships with clients and suppliers. • Exercised all aspects of business development, from market research and finance to operations and marketing.

Responsible for achieving and exceeding sales targets, increasing market share within a specified territory by selling Arrow value propositions to customers. Concurrently responsible for obtaining and managing Design Wins. In addition, tasked to establish teamwork and a trust-based relationship with Inside Sales, communicating customer behaviors and expectations as well as assisting IS in winning business.