Joe Devanny

Data lake, data warehouse development and support. Self-service and production. Provisioning data, reporting, tools, technology, environment. Client facing. Human pharma; Animal health.

Serving major pharma client: supporting marketing database environment and operations; analyzing data; providing process methodology support; platform roadmap and vendors.

Documented data warehouse application architecture and recommended data plans for southern lifestyle brand. Analyzed requirements, data needs; designed LDM, business areas; proposed application architecture; recommended reporting for health point-of-care service. Assessed IT operations, projects, staff; organized workload; documented current and future application architecture state; identified key next steps, liabilities for data compiler. Assessed and defined operations needs for data / data services provider. CRM roll-out, operations, & support for pharma client.

Supported, streamlined, and directed database/CRM operations. Defined/drove BI function, justification, and assessment; proof-of-concept; dashboard delivery and iterations using Tableau, for major nonprofit.

Leveraged deep knowledge of digital, analytics and database operations to help rebuild Reader's Digest Canadian operations. Developed analytics framework, built out analytics team, created segmentation (using IBM/Unica Campaign) and BI plans. Supported product fulfillment; provided direction on budgeting.

Responsibilities: Data insights, strategies Process optimization Customer base mgmt Mining Prospect sourcing, optimization Targeting, segmentation Prospect, customer profiles Market research Test design, execution Program, product, campaign, test analytics/results Predictive model development, mgmt Data, analytics integrity List/data selection Budget mgmt Vendor mgmt Ops Lead relationships: IT (database/platforms/tools), data partners, service providers. Highlights include: Defined, instituted new approaches to support marketing efforts. Project director/mgr for implementation of multichannel tool: co-lead effort to identify, evaluate best tools; created, presented business justification; tracking post-go-live to ensure full utilization of functionality, achievement of targets. Engaged digital strategists to help define strategy, ensure progress. Developed BI/Big Data/Data Sciences platform to move from spreadmart state: doc'd current state (issues, sources, tools); identified, lead next steps; leased dashboard/logical data warehouse tool for POC; engaged AWS to understand, determine best storage configuration; started transition of reports & dashboards; expanding breadth of data to include web data; initiated investigation into Visualization/Predictive Analytics tools/vendors. Transition to robust dashboard tool provided visibility into data, source of data. Identified, defined, prioritized projects: KPIs; Dashboards; Data Science projects to improve business, meet corp goals, prove/disprove hypotheses, find signals in data; IT projects, including: restore functionality removed in prior simplification efforts, streamlined/simplified customer database to align with future direction & provide timely access to data, results. Lead consolidation of digital data, Canadian business into customer database. Consolidated Canadian team into NA team. Lead grassroots teams: digital/social strategy; digital opportunities using Forrester’s digital disruption methodology.

Highlights include: Expanded analytics role and responsibilities to all brands owned by Reader’s Digest. Consolidated two US Database Marketing teams into one team. Lead & deployed project to consolidate two US databases into one US customer database. Incorporated eMail addresses into the customer database. Standardized database & performance metrics.

Highlights include: Lead project to modernize the customer database & its toolset, utilizing industry-standard packages. Initiated use of compiled lists as an optimal acquisition source. Expanded role to include list strategy & segmentation; targeting; track & reconcile campaign performance; define & track KPIs; database management including: define & manage technology projects & priorities, database hygiene, & data enhancement. Realigned organization with Marketing & Advertising client groups.

Responsible for the creation & deployment of marketing campaigns. Defined & implemented best practices & readiness checklists. Client group included internal marketing & advertisers.