Joe Bao (包嘉峰)

Leading our team of 20,000+ employees across Greater China to improve the flow of Urban Life.

Joe Bao serves as President of Microsoft China. In this capacity, he leads Microsoft’s high performing enterprise sales, technical support, and global partner and consulting organizations, helping to enable the digital transformation of Microsoft’s vast network of customers and partners.

Led the Business Strategy team to identify industry trends, and define the 3-5 year growth ambition for Microsoft in China.

General Management over the entire partner ecosystem for Microsoft in China, including Managed Service Providers, SI, ISV as well as Distributors. Responsible for the technical support teams, including Technical Evangelist and Cloud Software Architects, as well as channel sales across all industries in Greater China General Management of a diverse sales organization that spans from state-owned enterprises to commercial accounts, down to all small and medium sized businesses across China, with over $800m USD in annual revenues and $300m annual cloud revenue

General Management of a diverse organization that spans from state-owned enterprises to commercial accounts, down to all small and medium sized businesses across China Responsible for P&L over $350m USD in annual revenues, $120m annual cloud revenue, and oversight of 600 staff, including both the telesales and partner channel teams, which are held responsible for business across all of Microsoft China

General Management of team that consists of 150 staff, with cross-product and business group accountabilities Responsible for over $220m USD in annual revenues, with double digit YoY growth, for state-owned and large commercial customers Landing transformation of our business from traditional licensing sales to Cloud, including both productivity and development platforms, with over $100m in annual cloud sales revenue

Supported GCR CEO on organization structure during a period of rapid expansion, and helped to identified business development opportunities, while managing all global executive customer and partner visits. Responsible for “device selling” as we brought Microsoft Surface to market for the first time. In 6 months, led team of 22 individuals to achieve tablets sales of over 200% VTB, while establishing more than 60 tablet concept projects in commercial customers.

Led cross-company initiative to design and implement the Windows Modern Desktop Agreement (WMDA) and Windows Enterprise Enrollment (WEEA) as part of the China Breakthrough Strategy. Grew revenue 30+% YoY in both 2011 and 2012. Formulated strategy to institute an 18 person Windows sales and technical team to drive deep engagements with managed customers around Windows Pro value. First team of its kind in Microsoft. Responsible for the Windows 7 & Windows 8 Commercial Launch in China. Windows 7 launch had over 5K in person attendees and over 1MM visitors online, culminating at the time as the biggest product release in Microsoft China history.

Responsible for Emerging Market Field Sales and Deployment Strategy, managing 6 of the A13 regions around the world. In 2009, this correlates to a budget of over $700m in billed revenue.