Joe Z.

• Driving exponential growth through strategic alignment with distribution channels, synchronizing partner commercial goals with our product roadmap for mutual long-term success. • Accelerating C&I BESS market penetration by strategically developing and managing high-value EPC and Project Developer pipelines. Driven by 22 years of global innovation and 11 years of local commitment in Australia, SAJ provides tier-1 storage solutions designed for the Australian climate. Why Partner with SAJ? • 💰 Maximized ROI (PDRS Expert): Fully optimized for NSW BESS 1 & 2 incentives. I help clients secure both upfront rebates and recurring 3-yearly bonuses to slash payback periods. • 🛡️ Premium Safety: Powered by LiFePO4 (Lithium Iron Phosphate) chemistry for maximum thermal stability and safety. • 🇦🇺 Local Peace of Mind: 10-year comprehensive warranty supported by our on-the-ground technical team in Australia. • 📈 High Efficiency: Superior round-trip efficiency for maximum energy yield and PRC generation.

Contributed on a pro bono basis to the strategic product mapping of PV/BESS, bridging the gap between engineering specifications and commercial market requirements

Market Entry & Governance: Established the legal and operational framework from scratch to launch the Australian branch. Compliance & Certification: Directed the CEC listing and compliance process for PV module and ESS portfolios. Strategic Product Advisory: Guided HQ on localized product optimization, tailoring high-efficiency modules and battery storage for the Australian climate. Business Development (0-1): Built a robust pipeline by securing tier-1 distributors, major installers, and leading EPC & Utility Developers. Strategic Growth: Executed a Go-To-Market strategy that accelerated market share expansion while ensuring healthy profitability.

Established locally in 2011, Afore is the longest-standing solar inverter and energy storage brands in the Australian market！ Key Impacts: • Strategic Account Acquisition: Secured multi-megawatt supply contracts with Australia’s leading national wholesalers and key retail chains. • National Roadshow & Marketing: Orchestrated high-impact Brand Roadshows across all major states, driving brand awareness and engagement at the grassroots level. • Installer Community Building: Deeply penetrated the installer market through technical training and community engagement, fostering long-term brand loyalty and advocacy. • Market Share Growth: Directed the 0-1 and 1-N expansion of Afore’s inverter portfolio, positioning the brand as a top-choice for reliability and innovation in the AU market.

Australia's largest solar distributor Key Achievements • Market Maker & Brand Architect: Pivotal in establishing JinkoSolar and Risen Energy as top-tier brands in Australia since 2012, achieving massive volume growth from market entry. • Pioneer of Mono-Technology: Successfully commercialized the first batch of LONGi (Lerri Solar) mono panels in 2015, correctly anticipating the industry's shift in technology. • Full-Spectrum Leadership: Managed sales, marketing, and training across 5 national branches. Spearheaded product selection for PV panels, inverters, and BESS. • Strategic Growth: Built an extensive retailer channel network through expert negotiation, professional training, and high-level relationship management. • Award-Winning Performance: Recognized with the Top Sales Award for consistent revenue excellence.

End-to-End Sales Execution: Developed new business from scratch through high-volume cold calling and door-to-door canvassing; managed the full cycle from initial lead generation to final contract signing. On-Site Consultation & Quotation: Conducted face-to-face home visits to engineer customized solar solutions. Compliance & Technical Expert: Delivered data-driven advice on load shifting and energy usage patterns while ensuring all proposed system designs strictly met CEC safety and rebate compliance standards.