Joe Williams

Building a network of the world’s best performance marketing companies. supergroup is a new kind of M&A network, bringing together brilliant and ambitious founders to amplify the outcomes. 5 market leading performance companies with 200+ people superpowering 180+ clients globally. And we’re growing daily.

We use native and social ads to provide risk free high volumes of new customers through content marketing. Brands use us to build their sales - fast! Why Version Two? Version one (nearly) always sucks but, get it live, use it as your control, learn from the data and then launch V2... Keep moving forward, keep making gains.

Revcontent is the world’s fastest growing content recommendation network, powering over 150 billion recommendations to some of the web’s leading editorial content publishers, including Forbes, Newsweek, International Business Times, Diply, Opposing Views, The Daily Dot, Heavy, and Fox News. In January 2016 Revcontent acquired ContentClick, adding publishers including Archant, The Spectator, Bauer and UNILAD to their ever-expanding stable.

Overseeing rapid expansion of our publisher and advertiser teams, publisher network growth and advertiser/agency client base both UK and Internationally. Strategy to grow our sales operation, increase revenue, inventory fill and eCPMs by working with big brand advertisers and agencies to deliver measurable solutions at scale. Our UK native ad network now boasts the likes of The LAD Bible, ITV, Archant, The Spectator, Bauer Media Group and thousands more.

Responsible for revenue generation and Ad Ops, including; - Management of the sales team to deliver against target - Maximising advertiser spend by offering compelling R.O.I - Reporting into media owner clients on revenue whilst safeguarding their eCommerce and brand KPIs - New revenue ideas and product development - Remnant trading relationships with multiple DSPs, Exchanges and Networks - Ad serving, reporting and tracking. Big brands with transactional websites currently trusting i-transact to deliver seven figure incremental third party and supplier revenue include; House of Fraser, Ocado, Toys R Us, Interflora, M&M Direct, The Hut Group, Blockbuster, Vistaprint and many more.

i-transact help big name retailers to monetise their digital touch points with third party advertising. We do this in a non-competing and brand safe way that does not impact on their core business of selling product. Thus, offering a truly incremental revenue stream. Duties; - Driving incremental revenue for our brand publishers. - Maximising advertising spend across standard online display, post checkout, lead gen and solus emails. - Account management across key agencies and client direct. - Optimising yield across multiple ad exchanges including Google Adx, RMX and Openx.

Managing a small team of B2B sales reps selling online display advertising to motor dealerships across the Southwest whilst continuing my own new business sales and account management. Responsibilities included; - Recruitment and dismissal - Individual performance reviews - Target setting and tracking - Training and development - Individual sales targets - Team sales growth. During my time as team leader online motors revenue grew 250% and key market share increased from 30% to 61%.