Joe Shiba

As the Japan Country Manager at Appen, a leading AI data services provider, I spearhead our market expansion and client success initiatives in Japan. With a proven track record of building and leading high-performing teams, I drive business growth by identifying strategic opportunities, fostering client relationships, and ensuring seamless delivery of AI data solutions. Under my leadership, we have successfully secured and onboarded several major Japanese clients, across industries such as automotive, high-tech, and manufacturing. By aligning our cutting-edge data annotation, AI training datasets, and analytics capabilities with the unique needs of the Japanese market, I have positioned Appen as a trusted partner for enterprises embracing AI transformation.

As an Leader of sales team, responsible for achieving sales targets and managing the pipeline for engineering cases involving automotive OEMs and Tier-1 suppliers. Oversee the entire sales process from RFI to delivery, and manage overseas teams.

Manage HONDA, Foreign OEM and Foreign suppliers' accounts. Develop new oppotunities for IoT, SaaS, data platform and other solutions or servies.

Iｎ charge of major telecom companies, such as Softbank and Rakuten, exploring new businesses for local 5G, cloud services and ICT solutions, and creating new business models for energy related projects. • Due to political impacts, there are few opportunities to get involved in the major 5G infrastructures in Japan. Instead, I focused on telecommunication peripherals and derivatives, such as local 5G, BWA, CPE and FTTR. With integrated telecom solutions, I built up a reliable relationship with clients. • To keep off sensitive fields in terms of information security, I developed energy-related solutions, such as solar-electric optimization packages and ·integrated inverters, driving new business models to prototype stage. Won “Excellent New Employee” Award in 2021.

Customizing intelligent simulation technologies and machine learning tools with customer’s development requirements to enhance the accuracy of simulating prediction and to achieve testing cost reductions. • Successfully opened Toyota and Nissan’s markets. Obtained the highest sales performance in 2020. • Developed Kubota as a new customer and created stable sales. • Expanded the business to overseas markets (Thailand and China). Familiar with multi-national working environments. • Awarded “Best Employee 2018” • Offering consulting services to customers in terms of the enhancement of engine efficiency and the application of bigdata based simulations. • Gave speeches on academic conferences held by Society of Automotive Engineers of Japan. Topics: Engine’s development efficiency (2018)

• In charge of the development of TNGA (Toyota New Global Architecture) 1.5L, 2.0L gasoline engine with hybrid control system. • Optimizing engine performance, emissions calibrations and OBD calibrations to meet regulatory certifications, with advance IT tools. • Managed the development schedule and budget. • Raised fuel consumption rate of 11th generation corolla from 39mpg to 42mpg by calibration.

Led a team with 5 members and developed functional engine control system of Corolla, Camry, Prius RAV4, etc. to optimize the transmission of powertrain and lower the fuel consumption.