Joe F.

I am a transformational CEO and Board Director with 25+ years leading global consumer, lifestyle, and sporting goods brands. My career has been defined by scaling billion-dollar businesses, executing high-profile turnarounds, and delivering sustainable shareholder value across public, private equity, and founder-led environments. I bring deep expertise in global P&L leadership ($1B+), capital markets, and board governance, having managed international operations in North America, Europe, and Asia. Known for building high-performance cultures and driving digital transformation, I’ve repositioned brands, accelerated revenue, and significantly improved profitability. Career highlights include leading the Active Lifestyle Division at Topgolf Callaway Brands, responsible for TravisMathew, Jack Wolfskin, and licensed apparel — a $1.2B business that achieved a 23.3% CAGR during my tenure, with TravisMathew scaling from under $100M to nearly $400M globally. At The North Face, I helped triple revenues from $350M → $1B+. Earlier, at adidas Originals, I expanded revenues from $850M → $1.3B in just two years, delivering record profitability and creating iconic collaborations with Run DMC, Missy Elliott, and Muhammad Ali.