joe chang

About

Results-oriented business analyst with both hands-on and management experience in finance and operation management. Strategic member of an executive team that built a national business through Numerical simulation, Retail market analysis, Sales and profit steering. Demonstrated competence in MNC manufacturing and retail industry.

Country

taiwan

City

taipei city

Industry

furniture

Skill

market analysis, product marketing, product management, marketing strategy, retail, numerical simulation, project management, business process improvement

Experience

product specialist

yuanta financial holdings

2011-3 - 2011-9 · 7 mos

* New Co-Brand credit card (w/ Mazda) launch in four months. * Establish product launch SOP and relative necessary documentation * Design promotion and incentive scheme for bank & car dealer channel * 聯名信用卡產品PM (四個月內達成聯名信用卡上市) * 信用卡產品上市流程SOP與建議文件清單建立 * 目標客層分析 / 產品權益設計 * 推展通路規劃 / 獎勵方式設計與內部流程整合 * 教育訓練 / 上市記者會 / 行銷助成物規劃

marketing specialist

honda motor taiwan

2007-1 - 2010-10 · 3 yrs 10 mos

* Led a marketing project – Owner exclusive event – which is first time in Taiwan. * Market information research including automobile market, competitor product and * promotion activity * Responsible for providing frontline sales of competitor product pros and cons analysis * and relative information of sales talk. * 總體經濟與汽車市場分析 * 競牌販促活動與籌碼蒐集 * 協助更新經銷商業務人員銷售話術 * 每月販促活動網頁規劃 * 提供台灣市場資料for亞太區域分部與日本總公司 * Project: * 創立第一次年度車主活動 (project leader) * 協助建立與維護通路標準行銷作業規範

country recovery and quality manager

ikea taiwan

2019-1 - 2019-8 · 8 mos

* – Work cross functions and actively support our stores in improving the customers shopping experience by preventing the occurrence of unnecessary costs. * – Secure an optimised way of working to improve efficiency and productivity while keeping the financial rsult and environmental impact in mind * – Ensure competence development and succession planning for the Store matrix