Joe Benneth Setiawan

Driving online sales, brand visibility, and strategic collaborations through digital marketing, social media management, influencer partnerships, and affiliate programs. I specialize in crafting engaging content strategies, optimizing advertising performance, and fostering long-term brand relationships while managing and mentoring a growing creative and affiliate team. • Digital Sales & Promotion – Leading performance-driven digital campaigns for sanitary ware and granite tiles across Shopee, Tokopedia, and TikTok Shop to boost GMV and conversion rates. • KOL & Affiliate Ecosystem – Overseeing end-to-end KOL and affiliate operations—from scouting and onboarding to performance tracking and community building—to ensure impactful influencer partnerships and active affiliate engagement. • Team Leadership & Creative Oversight – Managing a team consisting of a KOL Specialist, Social Media Graphic Designers, and Content Creators. Ensuring cohesive brand storytelling, timely campaign execution, and high-impact visuals across Instagram, TikTok, YouTube, and Facebook. • Strategic Brand Collaborations – Developing and executing creative partnership strategies with other brands and public figures to elevate visibility and reach targeted consumer segments. • Advertising & Marketplace Optimization – Managing Meta Ads, TikTok Ads, and marketplace advertising with a strong focus on ROAS and data-driven decision-making. • Customer Care Operations – Overseeing the BDA WhatsApp communication channel to ensure smooth handling of inquiries, complaints, and post-purchase support. • Copywriting & Brand Messaging – Crafting persuasive copy and campaign narratives for social media, marketplaces, and the BDA website to build brand voice and encourage action. • Team Performance & Strategic Execution – Balancing execution with leadership by guiding the team’s daily performance, while actively contributing to campaign planning, brand positioning, and long-term growth strategies.

Driving online sales, brand visibility, and strategic collaborations through digital marketing, social media management, influencer partnerships, and affiliate programs. I specialize in creating engaging content strategies, optimizing advertising performance, and fostering long-term brand relationships. • Online Promotion & Sales – Executing digital marketing campaigns for sanitary ware and granite tiles, maximizing performance across Shopee, Tokopedia, and TikTok Shop. • KOL & Affiliate Management – Scouting, managing, and maintaining influencers and affiliates for Shopee and TikTok, ensuring impactful collaborations that drive engagement and sales. • Social Media Strategy & Content – Overseeing content for Instagram, TikTok, YouTube, and Facebook, including mood board creation, project reference shoots, design concepts, and campaign execution. • Advertising & Performance Marketing – Managing Meta and TikTok Ads, and optimizing marketplace ads to achieve targeted ROAS and impressions from a GMV-driven perspective. • Customer Care & WhatsApp Management – Overseeing the BDA WhatsApp customer care channel, ensuring smooth communication flow for inquiries, complaints, purchases, and customer support. • Copywriting & Brand Communication – Crafting compelling copy for social media, marketplace promotions, and the BDA website to enhance engagement and conversions. • Building Brand Relationships & Collaborations – Establishing strategic partnerships with other brands to expand market reach and strengthen brand positioning.

Contributed to daily store operations at one of Australia’s leading bubble tea franchises, ensuring efficient service, high-quality products, and a positive customer experience in a fast-paced retail environment. Key Responsibilities: • Prepared a wide range of tea-based beverages in line with Gong Cha’s quality standards, recipes, and food safety protocols. • Delivered friendly, efficient customer service as both a drink maker and cashier, helping to create a welcoming and satisfying in-store experience. • Maintained a clean, organized, and hygienic workspace in compliance with health and safety regulations. • Managed daily topping preparation, restocking of inventory, and readiness of essential supplies to support smooth store operations. • Consistently upheld Gong Cha’s brand reputation through attention to detail, teamwork, and a commitment to delivering top-tier product quality.

Played a key role in overnight store operations by ensuring shelves were fully stocked, well-organized, and ready for the next trading day, contributing to a seamless customer experience and efficient store performance. Key Responsibilities: • Restocked grocery aisles and maintained visually appealing, organized product displays in accordance with Coles’ merchandising standards. • Unloaded and split pallets, systematically distributing products to appropriate departments for timely and efficient shelf replenishment. • Ensured accurate product placement and correct shelf labeling to support a smooth and informative shopping experience. • Maintained cleanliness and order in both shop floor and back-of-house areas to uphold hygiene and safety standards. • Delivered prompt assistance to customers during night shifts and effectively managed time and workload to meet nightly stock targets.

Contributed to front-line operations and leadership development at one of the world’s leading fast-food chains, focusing on team performance, food quality, and customer satisfaction in a high-volume environment. Key Responsibilities: • Led and trained team members to ensure efficient workflows, strong teamwork, and consistent service delivery. • Maintained exceptional customer service standards while strictly adhering to food safety and operational procedures. • Applied FIFO (First In, First Out) stock rotation and managed inventory to minimize waste and ensure product availability. • Executed food preparation with precision and ensured accurate, timely packaging in line with KFC’s quality standards. • Supported daily operations and contributed to a productive, clean, and compliant work environment.

Supported the marketing team of a fast-growing health and nutrition brand by contributing to content creation, brand development, and partnership outreach, both online and on-site. Key Responsibilities: • Planned and managed social media content calendars, with a primary focus on Instagram to increase engagement and follower growth. • Curated visual content and photography aligned with brand aesthetics to strengthen Vybey’s online presence. • Created compelling and on-brand written content to support campaigns and reinforce Vybey’s unique brand identity. • Conducted research and outreach for potential brand partnerships and influencer collaborations. • Represented Vybey at industry exhibitions, introducing the brand and its products to prospective partners and consumers. • Played a key role in launching Vybey’s product transition from liquid to powder, supporting communication and awareness strategies. • Engaged directly with potential customers, presenting product benefits and collecting feedback to inform marketing initiatives.

Key Responsibilities: -Provided prompt and accurate food delivery to customers across designated areas. -Ensured high levels of customer satisfaction through timely and courteous service. -Maintained cleanliness and performed routine checks on personal vehicle. -Maintained open communication with Uber Eats support and restaurant partners for smooth operations.

Diploma