Joe B.
Head of Commercial Performance @ CDW UK
About
As Head of Commercial Performance at CDW UK, I bring over a decade of experience in sales strategy, business planning, and analytics to support revenue growth and operational excellence. My work focuses on optimizing sales productivity through strategic frameworks, forecasting, pipeline and commissions, all while contributing to market expansion and alignment with global objectives. Leveraging strong communication and problem-solving skills, I collaborate with cross-functional teams to drive impactful business outcomes. By providing actionable insights and enhancing sales and solutions performance planning, I enable effective decision-making and sustainable growth for the organization.
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United Kingdom
Computer Software
Communication, Problem Solving, Business Planning, Channel Partners, Teamwork, Communication, Leadership, Sales Forecasting, Sales Management, Project Management, Commercial Finance, Business Development, Commercial Growth Strategic Planning, YoY Revenue Growth, Business Accounting, Management Information Systems (MIS), Stakeholder Management, Performance Management, Product Management, Forecasting
Experience

Head of Commercial Performance
London Area, United Kingdom
• Driving growth and operational excellence by enhancing sales productivity through optimized processes and insights. • I Lead forecasting and pipeline management for sales segments and a team of analysts aligning with company goals. • Owning the sales commissions plan and execution team, delivering the mechanisms to execute global strategy. • Collaborate with leaders and stakeholders to ensure strategic initiatives meet global standards. • Improve data quality for better commercial planning and reporting accuracy.

EMEA Regional Product Manager
I played a pivotal role in delivering revenue growth for Zebra Technologies by focusing on print and RFID technologies. • Developed and executed strategies to enhance go-to-market activities across the EMEA region. • Implemented innovative solutions to promote the company's vision and long-term planning. • Strengthened Managed Print Services to improve customer engagement and market presence.

Commercial Finance Manager - EMEA regions, OEM & Solutions
Bourne End, Buckinghamshire, United Kingdom
I successfully led the commercial finance initiatives for Zebra Technologies, enhancing growth across EMEA regions and OEM solutions. • Collaborated with cross-functional teams to implement innovative financial strategies. • Championed transformation efforts to align with the dynamic SaaS landscape. • Developed strong partnerships with multinational accounts to drive business success.
Joe B.'s Contact Information
Phone
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