Joe Angliss

Leading a team of 6 across Customer, Campaigns and New Business marketing, all with the common goal of making our customers’ lives easier. Developing and executing strategic Marketing plans targeting high-growth sectors, aligning marketing initiatives with business priorities and fostering strong interdepartmental collaboration.

- Leading a team of 6 (1 senior marketing manager, 3 Managers and 2 Execs) - Developing strategic Marketing plans focused on sectors with the biggest growth opportunities - Formed 3 strategic working groups to align our key stakeholders to the sector growth opportunities - Revamping our approach to Pubs through the campaign the Pub Kitchen Club, to demonstrate our support for the sector through Google Display Ads, Paid Social media targeting and Sales team tool kits which enabled over £30m in new business leads - Leading the Marketing strategy for the newly implemented CRM platform via Microsoft Dynamics 365 - Implemented a people strategy focused on development and training - Managing the team budget and the budget for our largest event, A Taste of Bidfood. Through this, I drove over £200k in supplier funding

All the same responsibilities I had as Customer Marketing Manager, but including: - Managing 1 line report, leading our approach on strategic focus sectors - Leading on strategic projects, such as forming the Pub strategy across all business functions - Responsible for the marketing strategies for Pubs, hotels, Restaurants, Coffee shops, Contract Catering, and our industry leading Talking food with Bidfood podcast - Supporting the Head of Customer Marketing with implementing our team strategy - Embracing the overarching strategy and championing it with the team (5 people)

I look after targeted marketing for the following sectors: Business and Industry, coffee shops, hotels, pubs, and restaurants. As well as this, I own the customer marketing for our B2C Bidfood at home platform. This role includes: - Supporting customers to grow and thrive with innovative bespoke support and sector campaigns - Line managing a Marketing Executive and mentoring others within the company - Managing and hosting our industry leading Talking food with Bidfood podcast series - tripling our audience in the first year through SEO and targeted social media campaigns to reach a loyal audience which provides over 1,000 listens per episode - Focusing on key customer segments through targeted campaigns which excites prospects and drives loyalty for customers - Creating content for our new B2C platform to grow our new customer target base with engaging web and social media content - Leading virtual food development through the Bidfood Kitchen which is our live culinary webinars. This includes working with agencies to provide TV quality content which is highly interactive with customers - Producing snackable video content that excites our audience and encourages sales through social media and on the website

I look after the Business and Industry, and the coffee shops sectors activating campaigns that will inspire not only our customers, but potential prospects too The role includes: - Balancing multiple projects and stakeholders at one time, ensuring deadlines are met - Leading and hosting the Talking Food Podcast - Executing innovative marketing activities/selling tools - Content writing - I started our blog, “Joe Blogs”, for contract caterers which has now developed into a hugely successful universal blog for all customers - Digital activation - including creating quick snackable content as a strategy on digital platforms using our chefs to communicate at a peer2peer level with customers - Relationship building with customers by supporting their marketing plans to help them drive sales - Supporting new business tenders, writing bespoke support to excite prospects and align closer to customers

Working in the Customer Marketing team, I look after the Business and Industry channel to support and inspire our customers. The role includes: - Project management - Executing key marketing activities/selling tools - Content writing - Supporting new business tenders - Blog writing - Web content creation - Social media content creation - Managing key stakeholders - Customer collaboration Marketing support

6-week internship participating in various Marketing activities to drive online traffic to the website through methods such as, article writing, website/social media content writing and updating content to keep it fresh.

For my placement year I worked in Internal Communications for Saint-Gobain, in the Building Distribution Sector for UK and Ireland. My role was to engage colleagues in the company strategy and the role that they play in delivering this through the use of communications, key campaigns, and initiatives. Along with this, I had the responsibility of managing the Corporate Charity Partnerships Programme for the UK and Ireland, working with Macmillan Cancer Support, Alzheimer's Research UK and SANE. I also gained proficiency in Microsoft Word, PowerPoint and Excel through daily usage for a number of tasks.

Working whilst studying at University in a team as part of the bar staff, further developing my confidence in working with customers.

A similar role to the one I had previously at Cranleys, Chartered Accountants, again having the role as a Marketing Assistant for a small business, however, the emphasis was more focused on customer management. The campaigns I worked on were targeted on dormant customers and for gaining customer retention via email campaigns. Experience was gained in database management by using the company database to promote Marketing campaigns to segmented customers.

Working for the small accountancy firm, Cranleys, Chartered Accountants, I was given a huge amount of responsibility working in a small team gaining experience in all aspects of Marketing. Being a Marketing Assistant for a business of this size required me to be flexible in my day-to-day work, taking on a broad array of tasks alongside my regular responsibilities. A lot of the role was involved with E-Marketing to improve the business' online presence, building websites, creating new content, using Google-Analytics, and using Google AdSense to improve the business' positioning. The role also gave me experience in networking (both through networking events and through Linkedin), creating email campaigns, creating social media campaigns, developing leads and handling customers.