Jodie Howry

Responsible for developing and delivering strategic growth initiatives for the Home Sales & Services channel, focusing on customer acquisition via external partnerships.

Provide vision and strategy for world-class relationship marketing efforts on BettyCrocker.com web site, social channels, email, and mobile/apps. Execute annual platform business plan, content strategy, and platform marketing plan. -Content marketing and distribution to drive web site reach, frequency, and engagement. -Incorporate multiple brand objectives supporting the General Mills product portfolio. -Support execution of multi-channel digital marketing plans to grow scale and share of voice. -Manage day to day platform operations against strategic plan. Responsible for the performance, quality, and evolution of end to end consumer experience delivered on website inclusive of search, content management, site navigation, related content, member conversion tactics, coupon usage, etc. Accountable for key deliverables to increase reach, frequency, and engagement of the platform through planning and integration of unique content and user experiences. Total visits, member acquisitions, content views and actions per visit, etc. Drive optimization strategy and execute site testing to improve user experience and engagement. Provide high level site performance reporting via web analytic tools like Net Insights, Google Analytics, and Chartbeat. Oversee and prioritize website schedule, design and content flow with cross-functional team. Collaborate with cross department partners to plan and execute integrated digital campaigns. Identify, share and apply industry marketing best practices via strong external focus.

Responsible for managing and growing the Microsoft Office direct channel, consisting of 14 global sites in 37 languages; achieved year-over-year growth, 4 years running. Developed annual budget, performed weekly forecasting analysis, and presented frequent business reviews to internal executive team plus key client contacts. Created and managed digital marketing initiatives that aligned with client's direct channel strategies, often partnering with clients' vendors. Lead relationships with internal cross-functional teams to drive integrated marketing campaigns that include display advertising, SEO, paid search, social and email marketing. Partner with site op team to test, learn and launch enhancements that improve the shopper funnel. Communicate client goals to international marketing managers and provide support to ensure resources are allocated for growing key global markets. Analyze program results through platform reporting and web analytics to adjust digital strategies to meet changing market conditions and improve site KPIs including revenue growth, traffic, close ratios, and average order values. Create and enhance site design, layout, content, and navigation with a focus on customer usability, functionality, experience and ultimately revenue generation. Provide detailed business requirements and revenue justifications to drive new technology enhancements that will positively impact revenue.

Retained and grew key accounts such as Microsoft, Inbev, Select Comfort and AstraZeneca. Responsible for P&L, client invoicing, and budgeting/forecasting for multi-million dollar client. Directly managed a support staff of 3 team members; gave daily work direction to warehouse management team to ensure fulfillment timelines were met. Collaborated with clients' marketing agency on execution of point of sale material. Tracked and reported monthly KPIs; identified and deployed immediate action plans if issues arose. Assisted Logistics Department with Supply Chain Management to ensure on-time product deliveries and smooth transitions through customs. Facilitated face-to-face client reviews, encouraging participation of "report cards" as a proactive tool to identify new opportunities and monitor client satisfaction. Prepared and presented internal quarterly account reviews to Executive Management Team. Identified innovative system enhancements to increase productivity: Created on-line budget tracking for brand teams to limit field spending, resulting in more than $500K savings in first year. Designed automated billing process to reduce wholesaler invoice turn-time by 4 months, quicker receivables for increased cash flow and improved satisfaction for the clients' customers. Worked on-site at Microsoft to outsource their order management department; hired and trained new employees; monitored staff performance against client SLAs and applied change control where needed. Drove brand awareness and business development through trade-show participation, potential new client presentations, business transition consulting and new system setups.

Managed existing accounts and expanded client base selling radio advertising. Designed on-air campaigns to influence consumers at the point-of-sale, increasing traffic for my clients. Consistently met and exceeded internal, monthly sales goals. Facilitated marketing events such as Starburst Sky Concert, MN 4x4 Rally, Jacob Wetterling Radio-A-Thon.

Retained current memberships and increased new member sign-ups by 2-3% monthly. Promoted brand awareness through community events and health fairs. Designed and distributed marketing collateral. Administered monthly, quarterly and year-end accounting duties. Trained new members on fitness equipment and tailored workout plans to fit their specific needs. Facilitated quarterly state karate tournaments and rank testing for up to 100 participants.

Supervised up to 20 cashiers to secure smooth customer flow for front-end activities. Responsible for sign-outs, restocks and close-outs of all cashiers' money drawers. Upheld brand reputation by diffusing customer complaints and striving to attain repeat store visits. Utilized multi-tasking abilities to maintain fast-paced environment for Customer Service Desk, e.g., fulfilled various customer requests, fielded inbound calls, received outside service deliveries, monitored lottery. functions, metered outgoing mail, and provided back-up support for other team members when requested.