jodie wisherd

Managed an annual $500,000 budget for all biotech tradeshows and customer events on the national calendar. Directed external vendors and worked across internal organizations bringing together all resources required for the event. Managed inventory of analytical instruments, booth properties and signage for tradeshow use.

Coordinated all aspects and phases of event marketing for various clients, including Netscape Communications and Visa. Coordination included securing rental booth properties, assisting with designing new booths, placing booth orders with show management, project management of design

Responsible for managing 30-40 regional conferences annually for up to 300 attendees each, which included creating RFP’s for each event, site selection, negotiating contracts and finalizing terms. Traveled to events, completing site inspections as needed, and acted as a Lead Event Coordinator onsite at seminars, conferences and national events for up to 1,200 attendees and 16 breakout sessions. Provided facilities with meeting requirements for room sets, audio visual/internet needs, attendee & staff overnight accommodations and food & beverage orders. Maintained pre- and post-event data that was used in the planning of current and future events. Worked closely with Marketing by communicating all pertinent conference information, including room assignments and times, for brochure production. Kept up with educational industry trends to make recommendations for future program improvements.

Managed logistics for all events, wholesale showrooms, catalog photo shoots and trade shows, including onsite execution. Ensured all product, collateral, signage and equipment needed for showroom was available and met deadlines. Managed product and image submissions to be used in photo shoots, ads, on websites and in local and national magazines. Performed market analysis for events, which was used to determine the ROI for each event. Reconciled invoices and costs associated with trade shows and events, while working within budget. Oversaw all 3rd party vendors, including catering and temporary labor. Assisted wholesale dealers with in-store events promoting the Company C brand. Executed events in the company’s retail locations, including finding speakers for evening programs and fundraising events with non-profit groups.

Managed all tradeshow logistics for AboveNet, PAIX and Metromedia Fiber Network. Responsible for all aspects of event planning, coordination, budget management and reporting. Performed market analysis for trade shows and events, which was used to determine the company’s ROI. Assisted in the execution of various events, which included hospitality receptions, employee events, sales meetings and company-sponsored events. Budgets for such events ranged from $5,000 to $400,000 each. Supervised vendors to maintain branding guidelines for the production of corporate gifts, give-aways, signage and other logo'ed materials.

Established book, accessory and packaging specifications that met the needs of the Design team, while maintaining cost limitations for new books-plus products. Set performance and financial metrics for existing domestic & overseas suppliers and established vendor scorecards. Performed detailed market analysis on materials and established pricing benchmarks to ensure favorable ROI. Managed inventory for existing 40 to 60 books-plus products. This responsibility included purchase of all components and cost negotiation while maintaining product quality and inventory levels. Sourced and negotiated contracts with new vendors for several products when existing material was no longer available or fell short of quality & safety standards.

Responsible for the coordination and logistics of local and national continuing education programs for the dental industry, supporting up to 40 Territory Managers in four North American regions. Within the assigned regions, provides the International Team for Implantology (ITI) Study Clubs with documentation needed for AGD accredited meetings. Contracts and negotiates dental industry leaders to speak at CE programs. Markets programs through email eblasts, setting up websites, program flyers and social media, while maintaining Straumann & AGD accreditation standards and guidelines. Negotiates all venue meeting room rental, food and beverage costs and A/V needed for the program. Tracks all budget items, including PO requisitions, post-program analysis and reconciliation and HCP Sunshine reporting.

Activities and Societies: Delta Zeta