Jodie Smith
Founder / Lead Consultant @ sea air studio
About
Creative and strategic Brand Marketing & Communications Consultant with nearly 20 years’ experience shaping culturally relevant, insight & instinct driven, commercially effective campaigns for leading hospitality, interiors, fashion and retail brands. I’ve worked with global names including The Hoxton, Working From_, Vivobarefoot, Topshop, Ted Baker, Jack Wills and Boden — leading brand strategy, 360 comms and content creation across the UK, EU and USA. My work spans omni-channel campaign development, editorial, partnerships, media, events and activations as well as innovative content that drives connection, relevance and results. A confident leader and collaborator, I’m passionate about supporting & developing high-performing teams, elevating creative & comms and partnering with senior stakeholders to bring purposeful brand stories to life. Interest areas: Lifestyle brands, Hospitality, Fashion, Retail, Beauty, Not-for-Profit, Community & Social Impact.
United Kingdom
Whitstable
Hospitality
Director level, Recruiting, Content Marketing, Communication, Team Leadership, Project Management, Brand Strategy, Branding & Identity, Media Planning, Brand Awareness, Fashion, Email Marketing, Retail, Luxury Goods, Apparel, Digital Marketing, Brand Development, Social Media Marketing, Brand Management, Marketing Communications
Experience
Founder / Lead Consultant
sea air studio
Brand & marketing consultant, fractional support, project based and freelance services Current clients: - Ennismore portfolio: The Hoxton hotel & restaurant portfolio, SLS Hotels, Morgans Originals Collection (consulting on pre-opening team for Luura - Paros, Greece and Ras El Hekma, Egypt) Working in partnership with: - One Big Company - brand and creative agency - People Places Spaces - creative strategy studio Past Clients: Gordon Ramsay Group
Freelance Brand & Marketing Consultant
London, Whitstable, Remote
Freelance brand & marketing, creative direction, multichannel communications strategy, events, activations and experiential, partnerships, collabs and sponsorship, campaign planning, digital marketing, media planning, budget planning, team leadership
Head Of Marketing UK & Ireland
The Hoxton
London, England, United Kingdom
Leading The Hoxton brand and comms for London - 4 hotels, 7 restaurants (Seabird, Albie, Chet’s, Rondo, La Cave, Hoxton Grill & Llama Inn) and Working From_ co-working for 1k members Launched The Hoxton, Shepherd’s Bush (2022) and pre-opening strategy for The Hoxton, Edinburgh & The Hoxton, Dublin (2025 openings)
Head Of Marketing
Vivobarefoot
London, United Kingdom
Interim Brand Manager
Boden
London, Greater London, United Kingdom
Contract - brand and campaigns strategy & planning AW18 / Christmas 18 / SS19
Senior Brand Marketing Manager - Contract
TOPSHOP TOPMAN
London, United Kingdom
Business Director
Portas
London, United Kingdom
Clients: Westfield London, Mercedes, Liberty
Senior Marketing Manager TOPSHOP
TOPSHOP TOPMAN
London, United Kingdom
Overseeing Central Brand Marketing. Lead on Topshop and NewGen London Fashion Week, seasonal brand campaigns, product marketing, retail & services strategy for Oxford St flagship and 300+ UK&I retail portfolio, ATL media strategy, agency management, retail & brand events & experiential, budget & team management, creative/design direction Winner – Creative Retail Awards 2018 – Best Use of Instore Technology Winner – Frame Awards 2018 – Window Display of the Year Winner - Drapers Digital Awards 2015 - Best Use of Innovation LFW Winner - Drapers Digital Awards 2015 - Best Use of Social Media LFW
Global Head of Marketing & PR
Jack Wills
London, United Kingdom
Overseeing Global Marketing &PR Team - UK/USA/ME/Asia Lead on seasonal brand campaigns, product marketing campaigns, retail strategy, retail & brand events & promotions, budget management, team management, CSR, Student marketing, Direct marketing including seasonal DM's, content & social media, partnerships, PR strategy, agency management, Creative/design direction, Product License marketing
Marketing Manager
Jack Wills
London, United Kingdom
Overseeing UK Marketing
Global Marketing Manager
Ted Baker
London, United Kingdom
Brand Communication, Marketing strategy, seasonal calendar planning, budgets, team management, creative/design direction, wholesale & product License marketing & strategy, overseeing UK, EU & US Retail marketing, 15+ UK, US & EU store openings, events & promotions, agency management, social media mgmt, CRM strategy, sponsorship & brand partnerships, CSR campaigns.
Education
Solent University
Fashion Promotion, Marketing & Design
London College of Fashion, University of the Arts London
Fashion Marketing, PR, Design
CIM | The Chartered Institute of Marketing
Project Management
Jodie Smith's Contact Information
Phone
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