Jochen Kern

• Visionary leader with a deep understanding of technology and marketing • Knowledge of the strengths and special features of technology with the knowledge of how to position it in a competitive market. • Strong marketing affinity as a basis for going beyond technical excellence and putting the brand, customer understanding and market strategy at the forefront. • Result orientation: combining strategy and technical USPs with a clear focus on market access, customer loyalty and increasing sales. Bridging the gap between market strategy and sustainable customer sales

• As an experienced practitioner in operational market management and strategic product management coupled with a strong affinity for sales and marketing, I lecture in the Faculty of Economics. In the specialization in Marketing and Sales Management, we solve case studies in a practice-oriented manner.

• Development and expansion of a stunted sensor category into a significant revenue and margin driver for the corresponding business unit. • Initiator and driver of a promising product area for overall harmonization within the group. This includes standardization and expansion of the product portfolio, price positioning, selection of the strategic partner and marketing.

• Driver and pioneer for the later spin-off of a defined product area. • Development of new, innovative approaches to marketing existing and new products

• Management of an international project to determine market potential, positioning proposals and further procedures

• Placement of a new marketing offensive with young spirit in a market environment that is partly very conservative. • Significant in the establishment of an underestimated product category with the result of a high-revenue.