jochem van der blom

* Product management, Product Strategy, Proposition management and Data Analysis * YBM corporate, Data analysis and proposition improvement for AF-KL YBM corporate customers * Proposition development for KLM CSR program (Af-KL biofuel program) * klm.com/surf, development of a new proposition for customers with a reason to travel (customers that choose an airline on baggage policies) * KLM bitebird, initiation and development of a new mobile internet ancillary for AF-KL’s frequent traveler base * Market identification for wearable and location based technologies to support KLM’s day to day customer process

Development of a 2020 strategy for catering and unbundling on the European network, graded with an 8.5

Intern project at Smart during master program of strategic product design. Scope of the project: Create innovations for the next generation Smart for-two models to be launched in 2014

Organizing team member of an international research project at the IDE faculty of the Delft University of Technology.Multiple companies have been acquired and participated in the project. Amongst others was Ravo, a manufacturer for street sweeping equipment. With a group of 4 I have worked on the development of a market enter strategy for the Brazilian market.

Intern project at TU Delft for Daimler AG, New concept development of future shared mobility for Mercedes.

* Product Management, Proposition Management, Business Development, Market Intelligence, Marketing & Branding * Product management * Creation of a logical naming structure for product portfolio * Creation and professionalization of commercial and technical information that is shared with customers * Creation of an online portal where all commercial and technical information documents can be accessed * Proposition management * Creating clear customer propositions for rent, pay per use and buy for Ampelmann’s customer base * Creation of a product-service framework * Strategic activities * Market intelligence: internal identification for the BI need and evaluate the right partner * Customer journey and process improvement * Standardized business case tool to display added-value to potential customers * Marketing and brand * Rebranding and professionalizing marketing materials with external agency * Overhaul website with external agency

Assist bachelor students with multiple engineering courses

Engineering, Statics, Dynamics, Modelling, Strategic product innovation, Designs, Design drawing, Interaction Design, Industrial Production, 3D Design, Model building, Design Thinking, Ergonomics, Design Skills, Business and Technology, Entrepreneurship

Innovation, New Product Development, New Product Economics, Business Development, Brand Strategy, Design Thinking, Business model Innovation, Customer Journey, Brand development