Jocelyn Gallegos

Supported execution of multi-channel marketing initiatives across social media, digital campaigns, and brand activations. Collaborated with design, PR, and operations teams to launch seasonal campaigns and retail events. Analyzed campaign performance and compiled marketing reports to identify engagement trends and improve ROI. Contributed to social media growth strategies that increased engagement by 15%. Assisted in coordinating marketing assets, campaign calendars, and brand messaging across teams.

Built and scaled an independent beauty brand through social media marketing, maintaining 15–20 weekly client bookings through organic content and referrals. Developed trend-driven nail concepts inspired by fashion and beauty cycles to increase repeat bookings and brand loyalty. Executed Instagram-focused content strategy showcasing services, client results, and seasonal promotions to strengthen brand identity. Managed full business operations including pricing strategy, scheduling systems, budgeting, and client experience.

•Managed digital filing systems, tracked content approvals, and maintained detailed records •Proofread, edited, and finalized documents and content, ensuring quality and consistency •Scheduled meetings, managed project timelines, prepared agendas, and ensured follow-up on action items

Coordinated sample organization, styling logistics, and press pulls for fashion editorials and industry events including New York Fashion Week. Supported social media content creation and trend research to help elevate the brand's digital presence and audience engagement. Collaborated directly with the designer to manage day-to-day marketing tasks, product launches, and influencer outreach. Conducted competitor and trend analysis to identify opportunities for brand visibility within the contemporary fashion market.

•Coordinated and executed high-end events, including weddings, galas, and corporate functions, ensuring flawless guest experiences from planning to execution •Collaborated with clients, vendors, and internal teams to manage logistics, timelines, and event design aligned with Cipriani’s standards •Oversaw event setups, managed on-site operations, and resolved last-minute issues to deliver seamless, memorable events •Maintained strong client relationships through clear communication, attention to detail, and personalized service

• Assisted backstage at Alice + Olivia’s Fall/Winter 2023 Fashion Week presentation, supporting styling, model coordination, and event setup in a high-pressure, fast-paced environment •Collaborated with industry professionals to ensure smooth show execution and gained hands-on experience in fashion event production and brand representation

Led banquet service teams for weddings, corporate events, and large parties (200-400+ guests). Coordinated timing between kitchen and service staff to ensure smooth food delivery. Trained new servers on event setup, service flow, and guest interaction. Managed last-minute changes with professionalism and efficiency.

•Efficiently managed schedules, appointments, and office operations •Created and formatted reports, and invoices, accurately entering and managing information related to orders and client details •Coordinated events and communicated with all vendors when necessary •Took charge of cash handling, budget tracking, expense reporting, and invoicing •Prepared for meetings and ensured communication across all departments

•Supported daily operations and delivered personalized customer service •Assisted with visual merchandising and seasonal floor sets •Trained and lead team members to meet sales goals and uphold brand standards •Overlooked inventory flow and collaborated on staffing and store performance