Jocelyn Tsai

#Software #Firmware #Product Research #UIUX #Product Marketing #Strategic Partnership • Owned the fingerprint security key product line and identity/authentication software solutions, working closely with the CEO to define the roadmap and identify market and business opportunities. • Defined product features by leveraging customer feedback, market research, and competitor analysis; created wireframes and collaborated closely with development teams to ensure product-market fit. • Coordinated with R&D, QA, manufacturing, and external partners to prioritize tasks, streamline product development and production to ensure timely, high-quality deliveries. • Planned and produced product marketing materials from strategy through execution to effectively support sales and marketing initiatives. • Facilitated global partnership growth by driving solution and system integrations that expanded the product ecosystem and addressed diverse customer needs. • Introduced AI tools to streamline product development, improving team efficiency and outcomes.

#Scrum #Spec #Roadmap Planning #2C Software #System Migration • Collaborated with cross-functional teams (Development, Marketing, Operations, Management) to conduct product roadmap planning and manage multiple product lines. • Led digital insurance products from initial survey through launch and revamp, overcoming challenges such as tight timelines, limited resources, system transfers, and data migration. • Worked with internal teams to clarify business scenarios and define features for the operation portal, preparing specifications, wireframes, use cases, DB structures, onboarding guides, and system maintenance reports.

#Design System #POC #SAAS #Product Launch • Owned multiple products/projects, quickly acquiring domain knowledge while rotating through B2B, B2C, and Cyber BUs. • Led the design system development project, collaborating closely with the design and front-end teams to enhance platform user experience. • Supported product launch by managing content translation, performing function testing, and handling online issue resolution. • Launched the POC product through collaboration with stakeholders, conducting user studies, and leading the development scrum team to deliver timely results.

Conducted market and industry research for business and products such as co-working space, hearing aids, etc.

• Research Interest: Human-AI interaction, UX research, Communication • Specialized Courses: Theory and Methodology of Design, Virtual Reality & Art, Computer Programming, Human-Computer Interaction & Design, Artificial Intelligence and Design Thinking, Information Visualization

Specialized Courses: Big Data, Media Psychology and Media Sociology, Fashion Research, Global Minds.

Major in Management (in Technology), minor in Arts (Literature & Creative Writing, Fine Arts)