Joaquim A.

International Marketing Director - APAC @ Groupe SEB

About

Transforming Insights into Actionable Growth Strategies | Fluent in Cross-Cultural Communication | Experienced International Director with demonstrated consumer solutions background. Strong business settings, highly skilled in global Marketing management.

Country

Hong Kong SAR

City

Hong Kong

Industry

Consumer Goods

Skill

open innovation, Gestão de inovação, global innovation, Inovação aberta, Marketing estratégico, Desenvolvimento internacional, Liderança de equipe multicultural, Planejamento estratégico, Comportamento do consumidor, Resolução de problemas, Marketing digital, Liderança, Habilidades analíticas, Trade Marketing, Market Planning, Customer Insight, Marketing, Market Analysis, Negotiation, Competitive Analysis

Experience

International Marketing Director - APAC

Groupe SEB

2024-9 - Present · 2 yrs 1 mo

Hong Kong, Hong Kong SAR

APAC Marketing Director, responsible for driving brands relevance, shaping strategies, tailoring global programs to local consumers. Developing retail experience and regional marketing capabilities. Leading teams to foster strategic synergies between countries to maximize business engagement. Managing media planning as well as cross-category portfolio development (cookware and domestic appliances)

Global - International Product Director

Groupe SEB

2021-8 - 2024-10 · 3 yrs 3 mos

RAE Hong Kong

Responsible for the global brand & innovation strategy for the key categories: Electric Pressure Cookers Multi-Cookers Rice Cookers Cooking Hobs Deep Fryers

International Product Director - LatAm

Groupe SEB

2016-8 - 2021-8 · 5 yrs 1 mo

São Paulo, Brasil

Home and Personal Care Business Unit. Responsible for the Brand & Marketing / Product Strategy - LATAM area - Home Comfort and Linen Care categories.

International Product Manager

Groupe SEB

2013-8 - 2016-8 · 3 yrs 1 mo

Lyon Area, France

Cookware Business Unit. Responsible to develop the Worldwide Brand & Product Strategy for 2 new key categories: Manual Food Preparation and Kitchen Knives.

Group Product Manager

Groupe SEB

2010-1 - 2013-7 · 3 yrs 7 mos

São Paulo Area, Brazil

Responsable for Strategic Business Units (Brazilian Market) Home Comfort & Linen Care - Fans, Heaters, Dry/Steam Irons, Spin Dryers and Wasinhg Machines.