João Vitor de Freitas

Managing Partner of Engineering and Marketing @ R.Freitas Construtora

About

Executive and shareholder, responsible for the Engineering department at R.Freitas, a leading real estate developer and construction company specializing in high-quality commercial and residential projects in Uberlândia. Over the past six years, successfully led the company's restructuring process by implementing robust processes and driving digital transformation in strategic areas such as engineering, marketing, commercial, human resources, IT, sustainability, and data protection (LGPD). Responsible for brand impact, performance, and repositioning, enhancing control and precision, optimizing costs and deadlines, resulting in significant growth and increased brand credibility and strength in the real estate sector and the region. Key Projects: - 2021 Launch of Riviera New Home in Uberlândia, a mid-range residential building, sold 100% off-plan with a GDV of R$ 55 million; - Responsible for the entire strategic development of engineering and marketing for Soho Exclusive, an ultra-luxury residential building in Uberlândia launched in 2023 with a GDV of R$ 100 million; - First international EDGE sustainability certification in Uberlândia for the Soho Exclusive project, positioning the company as a pioneer in sustainable practices in the local real estate market; - Achieved the Great Place to Work (GPTW) certification since 2021.

Country

Brazil

City

Uberlândia

Industry

Construction

Skill

Gestão de pessoas, Gestão de TI, Estratégia de marketing, Incorporação imobiliária, Gerenciamento de construção civil, Leadership, Civil Engineering, Gestão de vendas, English, Liderança

Experience

Managing Partner of Engineering and Marketing

R.Freitas Construtora

2019-1 - Present · 7 yrs 9 mos

Uberlândia, Minas Gerais, Brazil

- Implementation of construction cost control systems and restructuring of the cost center for greater financial efficiency; - Implementation of the Prevision platform for planning and control using the Line of Balance methodology, with a focus on Lean Construction; - Responsible for restructuring construction planning, ensuring execution according to the schedule; Structuring the complete sales funnel; - Coordinating customer relationship stages; - Implementation and management of RD Station to control over 8,000 leads; - Implementation and management of Facilita Vendas CRM for managing 200 partner real estate agencies; - Rebranding the company, reorganizing the website, and mapping competitors; - Responsible for launching the "It's Good to Be Here" campaign in 2023 to celebrate R.Freitas' 38th anniversary; - Development of a customer portal, satisfaction surveys, and technical support, with continuous monitoring during the construction period and post-delivery; - Compliance with LGPD regulations; - Implementation of BIM methodology; - Digitalization of processes such as electronic signatures, electronic timekeeping, and digitalized project control; - Overhauling the company's IT, with the implementation of software, hardware, and systems; - Development of virtual tours for Soho Exclusive’s showroom using virtual reality glasses. Results: - Implementation of paid traffic strategies, accounting for over 70% of sales; - Leadership in restructuring the team, strengthening efficiency and performance; - Modernization and repositioning of the brand, elevating the company's status; - Optimization of internal processes, improving productivity and reducing costs; - Enhanced quality of information and predictability in construction, facilitating important decision-making; - Creation of a database through comprehensive monitoring of the customer and potential customer journey.