Joao Sonego

Reporting to the General Manager, Latin America Led commercial operations across Latin America, driving market expansion and revenue growth. Expanded the customer base, increasing the number of importers from 8 to 25 through strategic market development and relationship building. Managed key accounts and international operations, including trade and logistics across multiple markets. Oversaw forecasting, pipeline, and sales KPIs using Salesforce, ensuring visibility and consistency of commercial performance. Collaborated with marketing teams on international trade shows and regional campaigns, strengthening brand positioning and market presence. Delivered strategic reports and performance analysis to executive leadership, with a strong focus on profitability and sustainable growth. Key Achievements Opened and developed new importers, strengthening regional distribution and expanding market coverage. Launched and positioned a new brand in entry-level segments, increasing market penetration. Contributed to the launch of a private-label product line in Latin America. Expanded the portfolio into new consumer categories, supporting retail growth and diversification. Driving consistent double-digit growth across the region.

Reporting to the Commercial Director | 2018 – 2022 Managed and developed distributor and importer networks across Latin America, driving market expansion and client retention. Led the full commercial cycle, from negotiation to international shipment coordination, ensuring execution efficiency and strong client relationships. Managed a regional product portfolio, supporting go-to-market strategies and business growth across multiple markets. Delivered consultative sales approaches, helping clients improve performance, optimize operations, and increase revenue. Prepared strategic reports and executive presentations to support decision-making and commercial negotiations. Led onboarding and product launch initiatives, ensuring strong execution in sell-in and sell-out activities. Key Achievements Successfully introduced and positioned multiple brands in new markets, strengthening regional presence and expanding the product portfolio. Drove the transition to higher-value product solutions, generating new business opportunities and revenue streams. Structured and expanded distribution channels, defining commercial policies and pricing strategies aligned with regional objectives. Delivered technical training and workshops, strengthening relationships with clients and key stakeholders.

Reporting to the Commercial Manager | 2015 – 2018 Contributed to the expansion of OEM and OES channels, supporting new business development and market growth initiatives. Built strong relationships with key clients, supporting quotation processes, product approvals, and commercial opportunities. Developed technical and commercial proposals, including financial feasibility analysis for new business initiatives. Prepared executive reports and presentations, providing insights to support decision-making and identify growth opportunities. Actively participated in industry events, strengthening brand visibility and supporting business development activities. Key Achievements Consistently exceeded sales targets by over 15%, earning recognition through the Lumileds Innovation Program for contributions to business growth. Led the development of strategic projects within the OES channel, generating additional revenue and expanding market presence.

Participated in an international study program in the UK, focused on developing professional and language skills. Gained experience in a multicultural environment, enhancing interpersonal abilities, English communication, and adaptability. Key learnings: • Business English fluency • Resilience, autonomy, and teamwork • International exposure and cross-cultural understanding

Reporting to the Engineering Manager Led end-to-end development of new products, from concept to production, supporting business growth and portfolio expansion. Managed product development projects across multiple segments, ensuring timelines, priorities, and compliance with technical standards. Collaborated with cross-functional teams to drive cost reduction, improve operational efficiency, and standardize components. Supported the sales team with technical insights, contributing to stronger commercial positioning and client engagement. Key Achievements Delivered product training to the sales team, strengthening technical knowledge and supporting commercial performance. Expanded the product portfolio, increasing the number of items launched and contributing to revenue growth. Developed technical and commercial materials to support go-to-market initiatives and improve product positioning.